The following presentation outlines 6 strategies that leading online marketers follow concerning paid search. To view a video of the presentation, please visit: http://www.clearsaleing.com/blog/archives/2007/09/30/webinar-video-6-advanced-paid-search-strategies-used-by-internet-retailer-top-500/

1. September 6, 2007 The Clear Sale ing TM Webinar Series 6 Advanced Paid Search Strategies Used by the Internet Retailer Top 500 Presented by Adam Goldberg a former Google Insider and Co-Founder of Clear Sale ing TM

3. Strategy #1 Use profit as your guiding metric

5. PPC metrics are flawed Plasma TV Cost per conversion: $375 LCD TV Cost per conversion: $450 Sale Price: $1,000 Sale Price: $3,000 Sale Price: $3,000 Product: PN 2387 Profit Margin: 13% Profit ($95) Product: PDP 4250 Profit Margin: 18% Profit $165 Product: LG 37LP1 Profit Margin: 24% Profit $270 Flat screen TV Cost per conversion: $225

6. Strategy #2 Look at the cumulative effect of your advertising

7. Not as valuable as you think

8. Never underestimate the value of air conditioning Should I close the doors to save on my electric bill?

9. November 15, 2006 Most common Purchase Paths TM Average # of clicks to sale: 2.75 Nextag (plasma TV) > Nextag (Pioneer plasma) > Nextag (PDP-HD50) > Sale Purchase Path TM 4 AdWords (modern lamp) > AdWords (modern floor lamp) >AdWords (ingo mauer) > AdWords (im-hotachille) > AdWords (company name) > Sale Purchase Path TM 3 Nextag (PDP-HD50) > AdWords (company name) > Sale Purchase Path TM 2 AdWords (Toaster Oven) > AdWords (GE toaster) > AdWords (TEM500) > Sale Purchase Path TM 1 Path

11. Strategy #3 Connect your offline sales to your online advertising

13. Strategy #4 Build a data warehouse

14. All sales are not created equal 5 Sales (CPA = $123) TV cable = $30 (Margin = 25%) TV stand = $199 (Margin = 15%) Plasma TV = $3999 (Margin = 8%) Flat Screen TV = $299 (Margin = 32%) Gift card = $25 (Margin = 27%)

15. Mine your data

16. Use the data you mine And/Or

17. Strategy #5 Use search queries as a basis for new keywords and negatives

21. Strategy #6 Implement an alert system

25. Bonus Strategy Methodology used by sophisticated advertisers to earn the maximum profit

26. 5-Step methodology for increasing profit Ad Spend Profits 20K 40K Identify Ad Waste Eliminate Waste Buy Maximum Clicks Add Ad Sources Time Optimize Business

27. Adam S. Goldberg [email_address] 1.800.592.0463 Blog: www.clearsaleing.com/blog TM