The document discusses tactics for managing comparison shopping engines. It outlines 6 tactics: 1) managing multiple engines in a single dashboard, 2) selecting appropriate engines, 3) determining if engines should be managed in-house or outsourced, 4) evaluation criteria for outsourcing, 5) how engines improve advertising productivity, and 6) optimal reporting requirements. It then covers setting up engines, including the processes for in-house vs outsourced setup. Finally, it discusses management tools and techniques, contrasting unsophisticated vs sophisticated approaches to optimization, reporting, alerts, and metrics.

1. ClearSaleing TM Confidential October 31, 2007 The Clear Sale ing TM Webinar Series 6 Tactics to Better Manage Your Comparison Shopping Engines This Holiday Season Presented by Adam Goldberg a former Google Insider and Co-Founder of Clear Sale ing TM

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21. ClearSaleing TM Confidential Adam S. Goldberg [email_address] 1.800.592.0463 Blog: www.clearsaleing.com/blog TM