Power point presentation on enterprise performance management
March 1st Marketing Support Provided to Cleared Job Fair Exhibitors
1. March 1, 2012 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers
Thank you for being part of the Cleared Job Fair in BWI. As part of your participation in the Cleared Job
Fair your company has received named mentions in advertising in email invitations, newsletters, print
advertising, online advertising and social media.
Print Advertising
Print ads run in military base newspapers from Quantico to Baltimore, reaching
an audience of 140,000.
Email Marketing to the ClearedJobs.Net Database and Beyond
An invitation is sent the week prior to the Cleared Job Fair to the approximately
100,000 security cleared job seekers in the ClearedJobs.Net email database.
The ClearedJobs.Net enewsletter also highlights your company name and
the Cleared Job Fair in the weeks preceding the event.
2. 2,500 cleared email addresses outside the
ClearedJobs.Net database were purchased reach a
cleared audience beyond our database.
Slideshare.Net
The Job Seeker Handbook features your company and your position titles. It’s published on the social
media platform SlideShare.net the Friday before each Cleared Job Fair. The Job Seeker Handbook was
viewed 4,963 times, Tweeted 1,191 times, Liked 19 times and Shared on LinkedIn 134 times.
Animoto
An Animoto music video promoting the Cleared Job Fair was viewed 2,751 times. The Animoto features
pictures of your company’s recruiting staff. If we did not have a previous picture we used your company
logo. This program is shared throughout the social networks of Twitter, Facebook and LinkedIn.
3. LinkedIn Ads, Events and Discussion Groups
LinkedIn Ads are used in many variations in both targeted and broad campaigns to feature your
company to key candidates. These ads had over 280,000 impressions in the weeks leading up to the
Cleared Job Fair. Additionally we post Cleared Job Fair information in many LinkedIn groups.
Twitter
On Twitter we post live updates from the event of what your recruiting team is sharing with the job
seekers, along with pictures. And prior to the Cleared Job Fair we share updates on Twitter about your
company’s participation in the Cleared Job Fair and how to research the jobs before the event.
Facebook
4. Facebook posts on the Cleared Job Fair, Best Recruiter and ClearedJobs.Net pages are highlighted
before, during and after the event.
Flickr
Finally a picture album of the entire event is posted on Flickr.
