1. Event ROI - Was it worth the
$3,000?
@clementdelangue @edelajonquiere from @mention

2. 1booth + 2 tickets
= $1,600

3. 2 flights
= $327

4. 4 nights in a hostel
= $512

5. Beers
= $138

6. German phrase book
= $ zehn

7. Goodies
= $340

8. total spent:
$2,927

9. What did we
get out of it?

10. We met
145 startups

11. 43 investors

12. 12 journalists

13. We pitched Aaron!

14. 300 additional sign-ups

15. 9 upgrades from existing

16. Direct revenue after 2 days
= $1,280
Estimated direct revenue after 12 months
= $5760
+ indirect revenue from additional
press, investment, evangelists...

17. + Invaluable user feedback

18. And you, what’s your
event ROI?
@clementdelangue @edelajonquiere from @mention