1. Marketing 2.0
February 2010

2. OFFLINE
OUTBOUND INBOUND
ONLINE
Copyright © 2009 CleverTouch Marketing, All rights reserved

3. Marketing 1.0
Ads & PR
SEO & Telemarketing
Direct Social Web Events eMail
PPC & Inside Sales
Mail Ntwk
Channels
Multiple Versions Of The Truth
& Partners
Multiple Formats- No Nurturing
Poor Lead Routing/History
People/Time Intensive
Organisation serves comms platforms 3
Copyright © 2009 CleverTouch Marketing, All rights reserved

4. Major Marketing 1.0
issues
1. no real handle on prospect data
2. slow campaigns = individual heroics
3. multi-channel = multi-complexity
4. adhoc workflow
5. constant reinvention (manual nurturing)
6. partners not integrated
7. no personalisation
8. pipeline = feast or famine
9. no closed loop & forensic lead analysis 4
Copyright © 2009 CleverTouch Marketing, All rights reserved

5. Marketing 1.0 = Ineffective
Marketing
Domain
ADHOC
80%
Sales
Domain
20%
Copyright © 2009 CleverTouch Marketing, All rights reserved

6. …and so Marketing
needs a new
approach
6
Copyright © 2009 CleverTouch Marketing, All rights reserved

7. Marketing 2.0 = Balance
Business Process
& Workflow
Operations
& eBusiness
Customer &
Technology
Prospect
AND
Understanding
Automation
Product
& Marcom
Creativity
AND
Collaboration
Copyright © 2009 CleverTouch Marketing, All rights reserved

8. Adopt a Web 2.0 mindset
OUTBOUND INBOUND
eMail, DM SEO, PPC
PR Social Media
Web Activity
Single
View
CRM
8
Copyright © 2009 CleverTouch Marketing, All rights reserved

9. Marketing 2.0
February 2010