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Introduction



                     Consumers
Advertiser
Introduction



                     Consumers
Advertiser
Introduction



                     Consumers
Advertiser
Numbers, numbers, numbers

         billion mobile subscribers globally
        ITU, 2011

            . mobile market size will be US$ 20 billion
        Gartner, 2011




       More than     ,3 million mobile devices in Croatia
       (HAKOM, 2011)

       Smartphone penetaration                 in Croatia
        Gfk, 2011)
ClickAttack
                   Mobile
                 Applications




Advertiser                      Consumers




                   Mobile
                    Web
ClickAttack targeting engine

 OPERATING SYSTEMS                        MANUFACTURERS




MOBILE DEVICES                                 MOBILE OPERATORS




           GEO-LOCATION                DATE AND TIME



                          DEMOGRAPHY
ClickAttack Croatia
Mobility full-service

     For publishers                    For advertisers

Reach new revenue streams with:   Create a complete mobile campaigns
- Mobile web site                 - Mobile landing pages
- Mobile application              - Mobile micro-sites
- iPad application                - Mobile applications
                                  - Facebook applications
Case studies




   Citroen     McDonald’s   Coca-Cola
CASE STUDY: Citroen DS5
Campaign goal:     Citroen DS5 promotion
Period:            20.04.2012 – 08.05.2012
Partner agency:    Omnicom Media Group

                 Banner                      Landing page




             Full-screen                     DS5 micro-site
CASE STUDY: McDonald’s EDAP
Campaign goal:    Every day affordable price at McDonald’s
Period:           26.04.2012 – 08.05.2012
Partner agency:   McCann DigiPark


 Banner             Banner                Landing page       Landing page




Full-screen        300x150              Product gallery      Find nearest
                                                             McDonald’s
CASE STUDY: Coca-cola crazy song
Campaign goal:     Promotion of Coca-Cola song for EURO
Period:            26.04.2012 – 08.05.2012
Partner agency:     McCann DigiPark

                  Banner                      Landing page




              300x150                         Play video
                                        Play/download ringtone
Still wondering why ClickAttack?



                     VS.




               % visibile ad
            Advanced targeting
             -to-1 relationship with consumer
            Up to    x more effective
ClickAttack d.o.o.
Petrovaradinska 7, Zagreb
sales@cllickattack.com
www.clickattack.com

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Click attack idejaX

  • 1.
  • 2. Introduction Consumers Advertiser
  • 3. Introduction Consumers Advertiser
  • 4. Introduction Consumers Advertiser
  • 5. Numbers, numbers, numbers billion mobile subscribers globally ITU, 2011 . mobile market size will be US$ 20 billion Gartner, 2011 More than ,3 million mobile devices in Croatia (HAKOM, 2011) Smartphone penetaration in Croatia Gfk, 2011)
  • 6. ClickAttack Mobile Applications Advertiser Consumers Mobile Web
  • 7. ClickAttack targeting engine OPERATING SYSTEMS MANUFACTURERS MOBILE DEVICES MOBILE OPERATORS GEO-LOCATION DATE AND TIME DEMOGRAPHY
  • 9. Mobility full-service For publishers For advertisers Reach new revenue streams with: Create a complete mobile campaigns - Mobile web site - Mobile landing pages - Mobile application - Mobile micro-sites - iPad application - Mobile applications - Facebook applications
  • 10. Case studies Citroen McDonald’s Coca-Cola
  • 11. CASE STUDY: Citroen DS5 Campaign goal: Citroen DS5 promotion Period: 20.04.2012 – 08.05.2012 Partner agency: Omnicom Media Group Banner Landing page Full-screen DS5 micro-site
  • 12. CASE STUDY: McDonald’s EDAP Campaign goal: Every day affordable price at McDonald’s Period: 26.04.2012 – 08.05.2012 Partner agency: McCann DigiPark Banner Banner Landing page Landing page Full-screen 300x150 Product gallery Find nearest McDonald’s
  • 13. CASE STUDY: Coca-cola crazy song Campaign goal: Promotion of Coca-Cola song for EURO Period: 26.04.2012 – 08.05.2012 Partner agency: McCann DigiPark Banner Landing page 300x150 Play video Play/download ringtone
  • 14. Still wondering why ClickAttack? VS. % visibile ad Advanced targeting -to-1 relationship with consumer Up to x more effective
  • 15. ClickAttack d.o.o. Petrovaradinska 7, Zagreb sales@cllickattack.com www.clickattack.com