blog.close.io/b2b-cold-email-online-crash-course Everything you need to know about sending out cold emails to generate B2B leads by Silicon Valley's foremost startup sales expert in a free 1 hour crash course.

1. C r u s h i n g i t w i t h C o l d E m a i l s

2. Helped 200+ venture backed startups
in Silicon Valley scale sales.

4. http://close.io/free-sales-course/

5. Customer DNA
•Quality over quantity
•Narrowly defined
•Consistency in results
•10-30 leads a day

6. 1: Open
2: Read
3: Respond
4: Follow Up
Cold Emailing

7. Step1: Open your email (Subject)
* Subject lines are key ; focus 80% on them, 20% on content
* Write like a human ( no caps, no marketing speak)
* Be personal & brief ( use names, test questions? )
* Raise curiosity
* Deliver what you promise

8. Step 2: Read your email (Content)
* Be Personal & Brief (no longer than 2 paragraphs)
* Structure:
1) Who is this?
2) Why should I keep reading?
3) What is the value for me?
4) Is this credible?
5) What are the next steps?

9. Step 3: Respond to your email (Call To Action)
* Every email needs a strong call to action
* Make it clear that you’re talking to me
* Eliminate decisions / complexity / choice
* Click this link or/and hit reply and answer my request/question

10. Step 4: Follow up
* What’s your follow up strategy? (before sending the 1st email)
* Personal: Binary - Yes/No. I follow up till I get a result
* Automated: 4-6 follow ups
* Tool: Followup.cc

12. How to get almost anyone’s email address
* LinkedIn (for in depth profile info)
* Data.com (for contact info)
* Rapportive (test email syntax variations)

13. Cold Email 2.0 (Predictable Revenue, Aaron Ross)
* 1-2 levels above your decision maker
* Very brief
* Ask for referral down in the org
* 10-30% success rate

14. Q & A
steli@close.io