Style on Screen founder, Kingsley Maunder shows their research and purpose by their new start up #SocialTV project. Presented at #SocialCloud Event 2 on 22nd July 2013

1. Style on Screen
The Social Cloud
Proprietary and Confidential. Not to be distributed or reproduced without permission

2. 30% of all TV viewers will
regularly search and shop for
items seen on TVGfK iPanel study

3. • 88% of U.S. homes own at least one
device that can be used as a second
screen
• 87% of consumers says they use at least
one device while watching television
• 88% of US tablet owners use the device
while watching TV (45% daily)
• 86% of smart phone owners use the device
while watching TV (41% daily)
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1. NPD Market Research
2. Nielsen

5. Second-screen should be
driven by the needs of the end
users – not technology

6. 50% of the time we will sit
down in front of the TV without
knowing what we are going to
watch
46% of people surveyed by Nielsen watched a program
based on the opinions of others on Facebook

7. Mobile phones and tablets are
personal devices and should
be used for fun activities (think
Angry Birds)

8. The experience of watching
TV is enhanced in the
company of others

9. • 95% of live TV conversation
currently happens on Twitter
• More than 50% of the 140M
active Twitter users talk about
TV shows
• In the UK that is > 65%
• 21% of TV viewers who are 18-
34 will tweet while watching TV

10. See it. Like it. Buy it

11. See it. Like it. Buy it
• 30% of US TV viewers will
search and shop for items
seen on TV
• More than 50% of the 140M
active Twitter users talk
about TV shows

12. The conversation is already there

13. Gartner’s Hype Cycle
You are here

14. Thank you
Kingsley Maunder
kmaunder@styleonscreen.tv
Style on Screen
Web http://styleonscreen.tv
Twitter @style_on_screen