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What are the initial set of things to do once you have identified the cloud service provide client buying pattern… Looking at the cloud service provider, we end up with really three primary projects. Building a cloud infrastructure either with or without Cloud Service Provider Platform (CSP2). Enabling applications in the cloud and extending applications in the cloud. These 3 projects are constructed to help you figure out your role and how to work with IBM to accomplish your business goals.
This self assessment is for ISVs. You have told us that you needed help with your business model. You know IBM provides tools to make multitenancy easier. And we can provide tools for virtualization and creating images, and all of the areas from a technology perspective. The major concern has always been the business model. You have asked ‘how do I transform my business to cloud”? How do I manage cash flow? How do I move from a licensing model where I get a big chunk of model upfront and a maintenance stream over time? How do I move from that to a regular subscription? How do I compensate my sales reps if this is how I'm selling my software?
Once you start on your business transformation you will realize you need subscription pricing for your middleware…In April we announced application specific licensing, a monthly rental model for cloud computing.