SociusNest - content marketing and Social Media engagement Solution form iWay

1. Digital Marketing, Innovation Ideas
Agile & Lean Process, Immediate Value

2. www.iwayinfosoft.com
About us
• Purpose
– We help clients in lead generation, loyalty,
credibility and brand building using content
marketing & social media engagement solution &
services offerings
– We help clients with SaaS, Mobile, Cloud
Computing based solution engineering

3. www.iwayinfosoft.com
Product – SociusNest
Problem that we are solving
 Lead generation is the lifeblood of all business.
 Personal branding is essential for organizations as
well as for individuals
– Digital Marketers and individuals are straggling to
effectively & efficiently use the numerous digital
channels available.
– And it’s time intensive
 SEO
– Google Panda & Penguin algorithms gives weight to
good content

4. www.iwayinfosoft.com
Product – SociusNest
Solution – SociusNest
Content Marketing & Social Media Engagement
Solution
• Help in lead generation
• Improves web page ranking
• Improves efficiency, effectiveness & productivity of
digital marketers and individuals

5. www.iwayinfosoft.com
Content Marketing & Social Media Engagement Solution
One of most effective inbound marketing tactic includes content marketing & social media participation
Content Search Content Post Social Media Engagement
Content Marketing Engagement Generate Leads
Audience
Advocate
Leads
SociusNest

6. www.iwayinfosoft.com
Personal Branding
 1 billion names are searched in Google every day
 94% of people only look at the first page of Google
Top Sites to start with are:
 Social Media – LnkedIn, Facebook, Twitter
 Blogs – WordPress
It’s imperative for Individuals and Digital Marketers to create digital
presence to advance in career & in business
According to BrandYourself blog
SociusNest

7. www.iwayinfosoft.com
SociusNest Revenue Model
Value Proposition
Lead generation
Audience grouping/categorization - segmentation
Analytics
Audience reach, Audience segmentation, Audience details
Value based pay as you use revenue model
Monthly subscription package on business value
(price tag TBD)
Audience grouping/categorization
analytics and
Downloading of audience/leads details

8. www.iwayinfosoft.com
Why SociusNest?
Digital Marketing Spending Averages
2.5% of Company Revenue - marketing
spending is rapidly shifting to digital
marketing
Top Digital Marketing Activities Key to
Marketing's Success — Corporate
Website, Social Marketing &
Digital Advertising
Data taken from Gartner March 2013 report

9. www.iwayinfosoft.com
Why SociusNest?
• USA - According to forester
– Social Media Marketing will grow to a $3.1B market by 2014 at a
CAGR of 34%
• India – According to IMRB International
– Social media, email and video advertising constitute 13% (Rs
300 crore), 3% (Rs 68 crore) and 7% (Rs150 crore) of the online
advertising market, respectively.

10. www.iwayinfosoft.com
SociusNest Competition
http://SociusNet.com is a SaaS based Content Marketing & Social Media Engagement
Solution for lead generation & brand building.
 Target customer – digital marketing agencies, & individuals
• India
– http://simplify360.com Enterprise OnPrmise product – established in 2009
– http://www.muhive.com/ - SaaS based customer engagement solution
• International
– scoop.it self blog creation – content only
– paper.li online paper publish – content only
– HubSpot – end-to-end inbound marketing platform
– Radian6 -

11. www.iwayinfosoft.com
Thank you
• Web – http://iWayInfoSoft.com
• Product Web: - http://SociusNest.com
• Twitter - @iWayInfoSoft
• FaceBook -
http://www.facebook.com/pages/IWay/627419407287822
• LinkedIn -
http://www.linkedin.com/company/3075499?trk=tyah
• Blogs:
– http://iwayinfosoft.com/blog/
– https://exploreb2b.com/users/co-founder-iway