Tips for pending college grads on how to use LinkedIn to get a job. College seniors need a LinkedIn profile now, before they graduate, to help get a job when they get out of school. LinkedIn strategies for college students preparing to enter the job market.

1. Need a Job? get tips for pending college grads on how to use LinkedIn LinkedIn.com / in / P Jay Massey

2. Jay Massey Web Services, Univ of West Florida Founder, Coco Design Internet Marketing Strategist Need a Job? Get LinkedIn! Jay Massey © 2010 2 Introductions

3. Need a Job? Get LinkedIn! Jay Massey © 2010 3 What to expect today Facebook vs. LinkedIn Basic LinkedIn Tips Optimizing your LinkedIn profile Engaging others on LinkedIn

4. Need a Job? Get LinkedIn! Jay Massey © 2010 4 LinkedIn tips quick summary Sign Up – LinkedIn.com Add a photo avatar Update current & past employment history Update education Seek recommendations Grow connections Customize web links Add Twitter links (if used) Customize profile URL Optimize your profile Add keyword-rich Profile Summary Post regular status updates Engage with connections Recommend others Join groups Answer & ask questions Add relevant apps

5. Need a Job? Get LinkedIn! Jay Massey © 2010 5 LinkedIn.com by definition… LinkedIn is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking. LinkedIn currently has more than 80 million registered users (11-2010) spanning more than 200 countries and territories worldwide.

6. Need a Job? Get LinkedIn! Jay Massey © 2010 6 Why LinkedIn? I’m on Facebook Professional vs. Social Prospective clients Prospective employers Reputation management

7. Need a Job? Get LinkedIn! Jay Massey © 2010 7 Business social media tools

8. Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 8 Facebook vs. LinkedIn

9. Need a Job? Get LinkedIn! Jay Massey © 2010 9 Facebook vs. LinkedIn Usage Over 95%of college seniors polled are using Less than 5% of college seniors polled are using Source: My own colloquial polling of college students and interns 2006-2010

10. Need a Job? Get LinkedIn! Jay Massey © 2010 10 Let’s compare… Info personal Wall posts personal Photos revealing? Friends helpful? Events party? Games I’m great at Farm Town! Summary resume-ish Updates I’m working on.. Employment any and all experience Education past & pending Recommendations from jobs, projects, internships Websites anchor tags Groups, presentations, jobs…

11. Need a Job? Get LinkedIn! Jay Massey © 2010 11 Search engines index LinkedIn

12. Need a Job? Get LinkedIn! Jay Massey © 2010 12 Search engines index Facebook, too What will they find out about YOU?

13. Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 13 Oops!

14. Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 14 Basic LinkedIn Tips

15. Need a Job? Get LinkedIn! Jay Massey © 2010 15 Edit your profile Include a photo avatar Add previous jobs Add education Seek recommendations Grow your connections

16. Need a Job? Get LinkedIn! Jay Massey © 2010 16 Edit your profile Profile Completeness

17. Need a Job? Get LinkedIn! Jay Massey © 2010 17 Build your network of connections Invite all relevant connections - related employers, students, internship contacts, professors, etc. BE CAREFUL - make sure you know your invitees Remind them how they know you – customize your note

18. Need a Job? Get LinkedIn! Jay Massey © 2010 18 Build your network of connections If you invite too many people that you do not personally know and they say they don’t know you… …you will be marked as a spammer You will then need to know everyone’s email address for future invitations

19. Need a Job? Get LinkedIn! Jay Massey © 2010 19 Network statistics Six degrees of Kevin Bacon…

20. Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 20 Optimizing Your LinkedIn Profile

21. Need a Job? Get LinkedIn! Jay Massey © 2010 21 Edit web links

22. Need a Job? Get LinkedIn! Jay Massey © 2010 22 Customize web links Change the default “My Website”, “My Company” and “My Blog” to OTHER Google currently follows LinkedIn website links

23. Need a Job? Get LinkedIn! Jay Massey © 2010 23 Customize public profile link

24. Need a Job? Get LinkedIn! Jay Massey © 2010 24 Optimize your Profile Summary Like website search optimization (SEO) Keyword-rich sentences Google can see it and LinkedIn’s own search can see it

25. Need a Job? Get LinkedIn! Jay Massey © 2010 25 Post regular status updates Let your network know what is going on in your life or at work Creates dialog opportunities

26. Need a Job? Get LinkedIn! Jay Massey © 2010 26 Seek meaningful recommendations Request recommendations from internship supervisors, professors, employers (if relevant), etc. Don’t wait! It is easier to get a recommendation WHILE you are in school or employed. Return the favor if appropriate

27. Need a Job? Get LinkedIn! Jay Massey © 2010 27 Add-on applications LinkedIn Applications enable you to enrich your profile and share / collaborate with your network Applications are added to your homepage and profile so you can control who gets access to what information

28. Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 28 EngagingOthers

29. Write a Recommendation What better way to build good will than to help another person build their profile? Hey, recommend your professors, it can’t hurt…  Need a Job? Get LinkedIn! Jay Massey © 2010 29

30. Need a Job? Get LinkedIn! Jay Massey © 2010 30 Use Groups to expand your network LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. Groups have targeting discussion forums Helps grow your connections

31. Need a Job? Get LinkedIn! Jay Massey © 2010 31 LinkedIn Answers Answer someone’s question Later, ask some questions or a simple poll

32. Need a Job? Get LinkedIn! Jay Massey © 2010 32 Forward someone a Job posting LinkedIn has a great jobs board Post job opportunities Look for a new job Forward job ops to a connection

33. Need a Job? Get LinkedIn! Jay Massey © 2010 33 LinkedIn tips quick summary Sign Up – LinkedIn.com Add a photo avatar Update current & past employment history Update education Seek recommendations Grow connections Customize web links Add Twitter links (if used) Customize profile URL Optimize your profile Add keyword-rich Profile Summary Post regular status updates Engage with connections Recommend others Join groups Answer & ask questions Add relevant apps

34. Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 34 Questions?

35. Need a Job? Get LinkedIn! Jay Massey © 2010 35 Thank you very much LinkedIn.com / in / P Jay Massey SlideShare.com / Coco Design Twitter.com / Jay Massey