SEO Mine Sweeper Tips & Traps

SEO Mine Sweeper

Quick tips to navigating the search marketing battlefield
SEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010

Introductions

Who am I?
• Chris Kenney
– CBDO / SEO & SEM Specialist
• Started with Coco in 2006
• 583 sites on the Internet when I built
my first site
• My duties:
– Internet marketing jedi
– Project Management
– Many other hats!

SEO - SEM Mine Sweeper 2 Chris Kenney - Coco Design - © 2010

Internet Marketing
The search marketing industry is
constantly moving, changing, shifting,
combining and evolving

Online marketing battles
are fought & won DAILY

One wrong step can have lasting
effects on your ability to market your site


Defined
Search Engine Optimization (SEO)
• Natural / organic
• The art of removing barriers
• Content driven
• 20% on page
• 80% off page


Top two focal points of this
presentation

20%Content & 80% Links
• Updated, relevant content

• Incoming links from highly trafficked web sites with
correlational content

• Surprisingly overlooked by many


Some SEO Traps & Tips
for
20% on page


SEO 20% Trap #1

Overall poor “Design”

SEO 20% Trap #2

Using Flash to build
your site

• Search Engines can’t read
Flash
• Use HTML with flash
elements
• Or you must use alternative

SEO 20% Trap #3

Not using proper
Meta Tags
• Meta Description
• Meta Title
• Meta Keywords are no longer
used by any of the major SE


SEO 20% Trap #4

Designing content only for search engines
• Design the page tile and description to engage the
user


Meta Title

Good Example:
“Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons”
Great Example:
“Buy Nike Golf Clubs | Nike Drivers & Irons For Sale | Golf Company XYZ”


Meta Description

Good Example:
“Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZ
offers superior selection of Nike Golf equipment, great service, and quality products.”
Great Example:
“Largest selection of Nike golf club sets, drivers, irons, and Nike golf balls at discount
prices. Get Free Shipping on orders of $50 or more, read product reviews, and the
guaranteed lowest prices!”


SEO Trap #5

Forgetting the put keywords and long tail
keywords in the content

• Four words, 60% is what I hear
• “coco” page one for one day
• Page one
– “national web design”
– “web design Pensacola”

SEO Trap #6

Not updating content regularly

• Write it or get it written
–Blogs
–Articles
–Press releases


Set up a Blog
• Talk about industry
trends
• Become the expert
• Less about sales
and more about
information


SEO Trap #7

Page Rank Sculpting

• Pass rank to internal pages you want to
promote from the home page
• Get more information about this topic
from Matt Cutts recent article:
– http://www.mattcutts.com/blog/
pagerank-sculpting/


Some SEO Traps & Tips
for
80% off page


SEO 80% Trap #1

Not thinking local

• Google Local Business Center is underused
• Map, business info & reviews carry weight


SEO trap #2

You add backlinks to wrong type of sites

• Research high volume,
highly-relevant sites
• Some are under your nose
–The BBB is a great site


80% Incoming Links
• Stat Sites
• Directories
• Social Bookmarking
• Social Media
• Ezines
• Classifeds
• Q&A sites


Stat Sites
• If you have a brand new site, this is a good
place to start building incoming links
–Complete.com
–Alexa.com
–Statbrain.com
–Aboutus.org
–Cubestat.com


Directories
• Yahoo directory
–Pay Yahoo once then stop
• Dmoz
–gets scraped for a total of
around 20 incoming links
• Business.com
–Consider
• Industry directories


Social Media & Bookmarking
• Linkedin.com
–Include keyword links &
links from Twitter feed
• Facebook
• Flickr
• Myspace
• Delicious
• Digg


Ezine Websites
• Ezinearticles
• Isnare
• Goarticles
• Articlecity


Classifieds & QA Sites
• Classifieds
–Craigslist
• QA sites
–yahoo answers
–yedda
–wikianswers
–wikihow
–wikipedia
–ehow


SEO 80% Trap #3
Not providing good link bait

• Promote content not on
your main site
–Blog
–Social channels
• Youtube
• Flickr


SEO 80% Trap #4

Thinking you can rest

• It is a never-ending, not-stop
battle
• “coco” page one for one day


Remember…

search marketing
is a marathon,
not a sprint


Thankyouverymuch

LinkedIn.com/in/CocoDesign
SlideShare.com/CocoDesign
Facebook.com/CocoDesign
Twitter.com/Chriskenney
chrisk@cocodesign.com


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