1. CocoaHeads.fr du 10 avril 2014
Un SDK pur natif pour
transcender la bannière…
Yann Lechelle, co-founder/CTO Appsfire - @ylechelle/@appsfire

2. Devinette: qui a dit ça?

3. Une évidence…

4. Bannière:
Rémunération Mobile ≠ Desktop!

5. Bannière:
Performance minée par la fraude…

6. High impact
CTR
Engaging, Keeps
App Integrity
Dull, General
Annoyance
⌦ standard
banners
⌧ sushi
⬄ sashimi ⌦
⌧ Modal / Blocking
⌦ Persistent
⌧ uramaki
⌦ larger iab
formats
LEGEND:
APPSFIRE FOCUS ⬈
formats of tomorrow
➡ current formats
⌧ non-native
Interstitials
⬄ Inline
Low
CTR
Des formats peu engageants…

7. Une expérience monolithique…dow
nloadlaunch
task
sw
itching
resum
e
usage
1
usage
2
idle
tim
e
background
usage
X
end
ofuse
explicitexit
banners and other dull units banners, etc...
relaunch
interst. interst.
© Appsfire, the Growth Engine for Apps
other site exitdisconnectirrelevance

8. Evolution rapide de l’adTech mobile
broad targeting
brand
advertising
mobile website
advertising
banners &
interstitials
(GIF/JPG)
non-standard
interstitials
(SDK)
native ad
formats (SDK)
API/Custom/
Dynamic
formats
bio data
targeting
lookalikes
context
awareness
app install
advertising
app re-
engagement
app re-targeting
past futuretime
efficiency

9. 50% de l’inventaire inaccessible…
Formats publicitaires
classiques inappropriés
ou contraires aux
exigences d’usage des
applications mobiles
(ex. Fotopedia: priorité
absolue au contenu
qualitatif)

10. The growth Engine for Apps
Acquire - Engage - Monetize
Appsfire Mobile AdTech

11. Un format pour chaque “moment”
dow
nloadlaunch
task
sw
itching
resum
e
usage
1
usage
2
idle
tim
e
background
usage
X
end
ofuse
explicitexit
banners and other dull units banners, etc...
sushi sushi sushi sashimiuramaki uramaki... ...
relaunch
sashimisashimi
interst. interst.
© Appsfire, the Growth Engine for Apps

12. High impact
CTR
Engaging, Keeps
App Integrity
Dull, General
Annoyance
⌦ standard
banners
⌧ sushi
⬄ sashimi ⌦
⌧ Modal / Blocking
⌦ Persistent
⌧ uramaki
⌦ larger iab
formats
LEGEND:
APPSFIRE FOCUS ⬈
formats of tomorrow
➡ current formats
⌧ non-native
Interstitials
⬄ Inline
Low
CTR
Préserver l’intégrité de l’application hôte

13. Publicité intégrée, “app-centric”
dow
nload
launch
use
dowload
© Appsfire, the Growth Engine for Apps
launch
shop
book
view
re-engage
app store native launch deep link
re-target
bid

14. Innover & tuer la bannière
#killthebanner
"We've been looking for a long time for
an elegant advertising solution that was
matching the design of our app. At
Fotopedia we wanted to bring a
seamless ad experience. Appsfire
Sashimi native ads provide a really
compelling end to end solution both for
publishers and for users. They
considered and nailed every detail of the
ad user experience, publisher flexibility
and great ad performance"!
Jean-Marie Hullot
CEO Fotopedia
!
Former CTO NeXT
Former CTO Apple Apps

15. A table!

16. Le “sushi”

17. Le “uramaki”

18. Le “sashimi”

19. Le “sashimi” - le format ultime!

20. Le “sashimi” - le format ultime!

21. Le “sashimi” - le format ultime!

22. The growth Engine for Apps
Acquire - Engage - Monetize
Appsfire Mobile AdTech
Yann Lechelle, co-founder/CTO Appsfire - @ylechelle