In this presentation, we explore the importance of knowledge management and how a centralized approach can benefit companies with large networks of print suppliers and agencies.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Your knowledge has value. The case for centralizing print related processes
1. Your knowledge has value:
THE CASE FOR CENTRALIZING PRINT RELATED PROCESSES
FROM A KNOWLEDGE MANAGEMENT PERSPECTIVE
2. CG ARTWORX IS A DIVISION OF COCOON GROUP
Working for a variety of clients from the worldʼs
leading companies as well as leading regional and
local players, Cocoon Group is an award-winning
branding and design agency with offices in
Moscow, Prague, Bucharest, and (through our
sister company, Mountain Design) The Hague.
SEE FURTHER, DELIVER MORE.
3. “ when a problem arises,
most people donʼt need
a training, they need an
answer or solution”
Petr Baca
CEO of Coccoon Group
4. {
cen.tral.ize v.,i. & t.
to come or bring to a center; concentrate
administration at a single center
(Oxford Concise Dictionary)
14. For most small businesses,
knowledge basically is centralized*
Design agency
Design agency
Bobʼs widgets RU
Printer
*or, at least, contained
15. As you business grows however…
Design agency
Design agency Design agency
Bobʼs widgets RU Bobʼs widgets RO
Printer Printer
in geography
16. As you business grows however…
Design agency
Design agency Design agency Gadgets Design agency
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO
Printer Printer
in portfolio
17. As you business grows however…
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
in complexity
18. Your print supply network expands
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
19. And contact between individual
members of the network becomes
increasingly isolated.
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Email:
That color blue wonʼt
print well on aluminum.
Try this one.
20. And contact between individual
members of the network becomes
increasingly isolated.
Hey, why did these cans print so terribly?
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
2 months later…
21. And contact between individual
members of the network becomes
increasingly isolated.
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer
meeting: Here are the Legal text dept
Translator Photographer
nutritional informations we
need to include in your designs
22. And contact between individual
members of the network becomes
increasingly isolated. Uh oh. Who knows anything about nutritional
information we were supposed to include?
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
6 months later…
23. And contact between individual
members of the network becomes
increasingly isolated.
Weʼre going out of business
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
24. And contact between individual
members of the network becomes
increasingly isolated.
Repro Studio Printer Printer Translator Legal text dept Photographer
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Design agency Design agency
Design agency Design agency Gadgets Design agency 3D design
Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio
Repro Studio Printer Printer Translator Legal text dept Photographer
Does anyone else have that
Repro Studio Printer printer data?
Printer Translator Legal text dept Photographer
Repro Studio Printer Printer Translator Legal text dept Photographer
1 day later…
25. By centralizing knowledge and data,
however, it becomes very easy for members
to access the knowledge they need
3D Design Designer
Designer Legal Dept
DTP Studio Translator
KNOWLEDGE
DATABASE AND
Bobʼs widgets INTERFACE Photographer
Printer Printer
Printer Printer
Printer Printer
26. By centralizing knowledge and data,
however, it becomes very easy for members
to access the knowledge they need
Let me know if the gold is
not showing up as it is an
important part of the
3D Design Designer brand identity
Designer Legal Dept
DTP Studio Translator
KNOWLEDGE
DATABASE AND
Bobʼs widgets INTERFACE Photographer
Printer Printer
Printer Printer
Printer Printer
28. Benefits:
1.
FASTER TURNAROUND
AND TIME-SAVING
As workers and management do not need to
spend time tracking down vital data or instructions
29. Benefits:
1.
FASTER TURNAROUND
AND TIME-SAVING
2.
ENHANCED CONTROL
OF RESOURCES
As all materials are in one easy to access location,
able to be quickly updated or changed.
Entire print process (or brand) histories are
available for quick access, reference, and learning.
30. Benefits:
1.
FASTER TURNAROUND
AND TIME-SAVING
2.
ENHANCED CONTROL
OF RESOURCES
3.
COST SAVING
THROUGH EFFICIENCY
Learnings can be instantly applied and
shared with all members of the team.
Mistakes and delays are avoided.
31. Benefits:
1.
FASTER TURNAROUND
AND TIME-SAVING
2.
ENHANCED CONTROL
OF RESOURCES
3.
COST SAVING
THROUGH EFFICIENCY
4. TURNING DATA FROM
A LIABILITY TO AN ASSET
Contact points become opportunities for team learning
and brand building rather than opportunities for error,
forgotten data, or silo-thinking.
32. MOSCOW PRAGUE BUCHAREST THE HAGUE
For more information, please contact
artworx@cg-eu.com
CG Artworx
U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic
Phone: +420.222.998.590 | Cell: +420.724.723.193
Additional knowledge and resources on optimizing
Packaging Print Related Processes can be found at
WWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com