Helping schools navigate and plan for an effective online engagement beginning with their website.

1. codyL www.codyl.com | @codyL
Marketing & Engagement Online
Cody Landefeld
Friday, November 11, 11

2. codyL www.codyl.com | @codyL
About codyL
My name is Cody Landefeld and I am the owner at a web
design firm in Phoenix. Our company plans, builds, and
manages great websites for our clients.
I began using designing for the web in 2000 and began our
company in 2005.
Friday, November 11, 11

3. codyL www.codyl.com | @codyL
Marketing & Engagement Online
1. WHAT’S NEEDED TO ENGAGE
A. What to Use
B. How to Use it
2. USING YOUR WEBSITE
A. What Makes a Good Website?
B. How to Plan for a Great Website
3. CONNECTING THE DOTS
A. How Users Engage
B. How does the Website work into Your Goals?
Friday, November 11, 11

4. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
What’s your take?
• Communication with your staff, parents, & students.
• Clear marketing messages in conjunction with your
communication.
• Multiple avenues of communication.
• Voluntary user experience and feedback options.
• Sky writing?
Friday, November 11, 11

5. 1. WHAT’S NEEDED TO ENGAGE?
A. What to use.
• An Effective Website
What Makes an effective website? One thing’s for certain
you don’t know what you don’t know. Let’s examine a
case study of an effective website.
Friday, November 11, 11

6. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
Case Study
Arizona Charter School
Association
• Logo/ Branding Established and shown
throughout website.
• The Purpose of the Association is clearly
defined from first glance.
• Social Media is identified at top right and
throughout website.
Friday, November 11, 11

7. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
A. What to use.
• Social Media
If you’re not using this you need to be. Use this in
conjunction with your website to communicate effectively
to your audience.
Friday, November 11, 11

8. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
Case Study
Website Driven - Social Media
Analytics
• Pay attention to how you many visitors
come to your website from social media.
• Drive social media posts back to your
website for conversion and feedback.
Pro tip: Use a monitoring tool such as
Google Analytics to monitor this.
Friday, November 11, 11

9. 1. WHAT’S NEEDED TO ENGAGE?
B. How to use it.
• Action steps for great schools and organizations
1. Create a strong brand awareness to use on your site.
2. Hire a company to help plan for an effective website.
3. Setup a blog to create constant content for visitors and audience.
4. Use social media to leverage for marketing and information.
Friday, November 11, 11

10. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
Borrowed from Republique Design Ltd
Friday, November 11, 11

11. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
A. What makes a good website?
User experience / conversion / information clearly
displayed / places for feedback / a blog?
Content Management Systems / Scalability / Efficiency etc.
Friday, November 11, 11

12. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
B. How to plan for a great website.
1. Consider long-term scalability.
2. Know your audience and consider how they will use your website.
3. Emphasize your brand and your mission throughout your website.
4. Use a Content Management System such as WordPress to create, edit,
and maintain your website,
Friday, November 11, 11

13. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
B. How to plan for a great website.
• Resources You Can Use
1. Google Draw - Free for creating web wireframes for your designer
2. Smashing Magazine.com - Great articles to educate yourself on web
standards
3. Google Analytics - Web Traffic and monitoring
4. WordPress.tv - If you are using WordPress this is a great resource to
learn how to better maintain and use your CMS.
Friday, November 11, 11

14. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
Friday, November 11, 11

15. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
A. How users engage.
• Do you really know?
As I mentioned before, you don't know what you
don't know. So how do users REEEEEALLLLY
use the web and your site in particular?
Friday, November 11, 11

16. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
A. How users engage.
• Do you really know?
1. How they enter - This isn’t the 50‘s. No one comes in the front door
anymore. Get them there!
2. Can users easily find what they need on the site? It’s not about you,
it’s about the user.
3. Do you know what your users need?
4. Your website has to work for mobile devices.
Friday, November 11, 11

17. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
Friday, November 11, 11

18. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
B. How does the website work into
your goals?
• Fail to plan, plan to fail
How does your school or organization use the
web? Consider how you want to use the site for
your marketing goals along with off-line marketing to
provide a powerful tool to better serve your
audience,
Friday, November 11, 11

19. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
B. How does the website work into
your goals?
• Fail to plan, plan to fail
1. Your plan is specific to your goal - Consider what solution would be
most sufficient.
2. Specific to other administrators - Use a platform for your website that
is secured and user-friendly that can also be easily updated.
3. Gather feedback from users
Friday, November 11, 11

20. codyL www.codyl.com | @codyL
in Conclusion...
Topics covered
1. WHAT’S NEEDED TO ENGAGE
A. What to Use
B. How to Use it
2. USING YOUR WEBSITE
A. What Makes a Good Website?
B. How to Plan for a Great Website
3. CONNECTING THE DOTS
A. How Users Engage
B. How does the Website work into Your Goals?
Friday, November 11, 11

21. codyL www.codyl.com | @codyL
THANKS
Contact me for more information and tell your friends.
www.codyl.com
codyl@codyl.com
Friday, November 11, 11