Social Media 101

1. How are you building community in our socially saturated world? 1 Tuesday, February 24, 2009

2. Today’s Roadmap • What is Web 2.0? • How does Web 2.0 effect my business? • What is Social Media? • How does Social Media effect my business? • What is Interactive Marketing? (Teaser) Tuesday, February 24, 2009

3. What is web 2.0 From the SIMI Technical Perspective: What once provided you the ability to search for information and receive... Tuesday, February 24, 2009

4. What is web 2.0 From the SIMI Technical Perspective: Now provides the opportunity to interact with the information you see. Tuesday, February 24, 2009

5. What is web 2.0 From the Social Perspective: You now have the opportunity to collaborate with like minded individuals and not be geographically limited Tuesday, February 24, 2009

6. What is web 2.0 From the Social Perspective: Tuesday, February 24, 2009

7. What is web 2.0 From the Business Perspective: Business used to drive the consumer. Tuesday, February 24, 2009

8. What is web 2.0 From the Business Perspective: Now the consumer drives the business. Tuesday, February 24, 2009

9. What is web 2.0 From the Business Perspective: In order for your consumers to provide feedback in a way that you can use to improve your business, you need to embrace Web 2.0 technology. Tuesday, February 24, 2009

10. What is web 2.0 Are you currently embracing the future? Tuesday, February 24, 2009

11. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Tuesday, February 24, 2009

12. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Tuesday, February 24, 2009

13. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Tuesday, February 24, 2009

14. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Do you adjust your site according to what you analyze? Tuesday, February 24, 2009

15. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Tuesday, February 24, 2009

19. Social Media Examples Tuesday, February 24, 2009

20. Social Media Examples Communication Tuesday, February 24, 2009

21. Social Media Examples Communication Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009

22. Social Media Examples Communication Collaboration Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009

23. Social Media Examples Communication Collaboration Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009

24. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009

25. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

26. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

27. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

35. Social Media - Communication BloGs A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material such as graphics or video. SuGGested Sites Wordpress LiveJournal TypePad Blogger Tuesday, February 24, 2009

36. Social Media - Communication WhY BloG? - Show case your knowledge - Become a voice in an area you know well - Connect in written form - Build relationships off of trust - Drive people to your passion... your business You Them Business - Blog Website Tuesday, February 24, 2009

37. Social Media - Communication You Them Tuesday, February 24, 2009

38. Social Media - Communication You Them Blog Tuesday, February 24, 2009

43. Social Media - Communication You Them Business - Blog Website Tuesday, February 24, 2009

44. Social Media - Communication You Them Business - Blog Website Engage Tuesday, February 24, 2009

45. Social Media - Communication You Them Business - Blog Website Engage Educate Tuesday, February 24, 2009

46. Social Media - Communication You Them Business - Blog Website Engage Educate Implement Tuesday, February 24, 2009

47. Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Implement Tuesday, February 24, 2009

48. Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

49. Social Media - Communication Micro BloGs Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web. Wikipedia SuGGested Sites Twitter Facebook LinkedIn Plurk Tuesday, February 24, 2009

50. Social Media - Communication Why would I Micro BloG You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your network, the more they will follow your direction. You Them Micro Blog Blog {} Article Transaction Website Media Tuesday, February 24, 2009

51. Social Media - Communication Micro BloG Tuesday, February 24, 2009

52. Social Media - Communication Micro BloG You Tuesday, February 24, 2009

53. Social Media - Communication Micro BloG You Tuesday, February 24, 2009

54. Social Media - Communication Micro BloG You Micro Blog Tuesday, February 24, 2009

55. Social Media - Communication Micro BloG You Micro Blog Tuesday, February 24, 2009

56. Social Media - Communication Micro BloG You Them Micro Blog Tuesday, February 24, 2009

59. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Tuesday, February 24, 2009

60. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Tuesday, February 24, 2009

61. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Tuesday, February 24, 2009

62. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Tuesday, February 24, 2009

63. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Educate Tuesday, February 24, 2009

64. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Educate Implement Tuesday, February 24, 2009

65. Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Implement Tuesday, February 24, 2009

66. Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

67. Social Media - Communication Social Networks A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps ideals; financial exchange, friendship, kinship, dislike, conflict or trade. -Wikipedia SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5 Tuesday, February 24, 2009

68. Social Media - Communication What’s the Point? Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers, Provides Limitless Opportunity, and makes this large world seem not so overwhelming. You Them Social Networks Blog {} Article Transaction Website Media Tuesday, February 24, 2009

69. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Tuesday, February 24, 2009

70. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Tuesday, February 24, 2009

71. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Tuesday, February 24, 2009

72. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Implement Tuesday, February 24, 2009

73. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Implement Tuesday, February 24, 2009

74. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

75. Social Media - Communication Social Network AGGreGators Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog, or MySpace. -Wikipedia SuGGested AGGreGators FriendFeed Tuesday, February 24, 2009

76. Social Media - Collaboration Social BookmarkinG |News Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. -Wikipedia SuGGested Sites Delicious StubleUpon Digg** Tuesday, February 24, 2009

77. Social Media - Collaboration What’s the Point? - Search Engine Optimization - More Visible Content - Sharing of information Social Networks You Article Social Bookmark NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Tuesday, February 24, 2009

78. Social Media - Collaboration Collaborate Tuesday, February 24, 2009

79. Social Media - Collaboration You Collaborate Tuesday, February 24, 2009

80. Social Media - Collaboration You Article NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009

83. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009

87. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009

88. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Tuesday, February 24, 2009

89. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Tuesday, February 24, 2009

90. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Implement Tuesday, February 24, 2009

91. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Analyze Implement Tuesday, February 24, 2009

92. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

93. Social Media - Multimedia Video StreaminG Providing video content online in an open forum or simply embedding it in your site. SuGGested Sites YouTube.com Tuesday, February 24, 2009

94. Social Media - Multimedia What’s the Point? - Search Engine Optimization - Reaching the YouTube community - Sharing of information Social Networks You Video Social Bookmark Website Tuesday, February 24, 2009

95. Social Media - Multimedia Social Networks You Video Social Bookmark Website Tuesday, February 24, 2009

96. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Tuesday, February 24, 2009

97. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Tuesday, February 24, 2009

98. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Implement Tuesday, February 24, 2009

99. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Implement Tuesday, February 24, 2009

100. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

101. Social Media Fords View on Social Media Tuesday, February 24, 2009

102. Social Media - Business Standpoint Social Media = Advertising Tuesday, February 24, 2009

103. Social Media - Business Standpoint Social Media = Relationship Building Tuesday, February 24, 2009

104. Social Media - Business Standpoint Tuesday, February 24, 2009

105. Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

106. Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Focus = Customer Involvement / Customer Service Tuesday, February 24, 2009

107. Social Media Examples Tuesday, February 24, 2009

108. Social Media Examples Communication Tuesday, February 24, 2009

109. Social Media Examples Communication Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009

110. Social Media Examples Communication Collaboration Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009

111. Social Media Examples Communication Collaboration Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009

112. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009

113. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

114. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

123. Interactive Marketing What is SEO and SEM? SEO - Search Engine Optimization the process of improving the volume and quality of trafﬁc to a web site from search engines via quot;naturalquot; (quot;organicquot; or quot;algorithmicquot;) search results. Information Site Google Your Site Crawlers Indexed Tuesday, February 24, 2009

124. Interactive Marketing What is SEO and SEM? SEM - Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. This is based off of geo-targeting, keywords, paid placement, and contextual advertising. Tuesday, February 24, 2009

125. Interactive Marketing SEM SEO Tuesday, February 24, 2009

126. Interactive Marketing SEM SEO Tuesday, February 24, 2009

127. Interactive Marketing Thank you for your time! Follow Me @: LinkedIn :http://www.linkedin.com/in/michaelcoffey Facebook: Michael Coffey Twitter: http://twitter.com/coffeyhouse Tuesday, February 24, 2009

Social Media 101

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Social Media 101