After dinner speech at the 26th DuPont Packaging Awards, 15-May-14, Wilmington, Delaware, USA.
Download the presentation for the speech narrative that is contained in the notes to the slides.
17. Kit Yamoyo
• Attractive
• ORS sachets are 200ml
• Packaging is also:
• A measuring device for
the water
Mar 2012 | Finalised the Kit Yamoyo design
18. Kit Yamoyo
• Attractive
• ORS sachets are 200ml
• Packaging is also:
• A measuring device for
the water
• A mixing device
Mar 2012 | Finalised the Kit Yamoyo design
19. Kit Yamoyo
• Attractive
• ORS sachets are 200ml
• Packaging is also:
• A measuring device for
the water
• A mixing device
• A storage device (the
soap tray is a lid)
• A cup
Mar 2012 | Finalised the Kit Yamoyo design
21. >26k
kits sold into the
two remote rural
trial areas in
12 months.
45%of children in trial
areas received
ORS/Zinc. Up
from a baseline
of <1%.
Comparator sites
stayed at <1%.
22. >26k
kits sold into the
two remote rural
trial areas in
12 months.
45%of children in trial
areas received
ORS/Zinc. Up
from a baseline
of <1%.
Comparator sites
stayed at <1%.
2.4km
The distance to
ORS/Zinc in the
trial areas was
reduced by two-
thirds from
7.3km to 2.4km.
23. >26k
kits sold into the
two remote rural
trial areas in
12 months.
45%of children in trial
areas received
ORS/Zinc. Up
from a baseline
of <1%.
Comparator sites
stayed at <1%.
2.4km
The distance to
ORS/Zinc in the
trial areas was
reduced by two-
thirds from
7.3km to 2.4km.
93%of Kit Yamoyo
users mixed ORS
correctly. Only
60% do when
given 1 litre
sachets.
24. 14The perception of
ORS as an
effective
treatment for
diarrhoea
increased by 14
percentage
points.
>26k
kits sold into the
two remote rural
trial areas in
12 months.
45%of children in trial
areas received
ORS/Zinc. Up
from a baseline
of <1%.
Comparator sites
stayed at <1%.
2.4km
The distance to
ORS/Zinc in the
trial areas was
reduced by two-
thirds from
7.3km to 2.4km.
93%of Kit Yamoyo
users mixed ORS
correctly. Only
60% do when
given 1 litre
sachets.
25. 14The perception of
ORS as an
effective
treatment for
diarrhoea
increased by 14
percentage
points.
>26k
kits sold into the
two remote rural
trial areas in
12 months.
45%of children in trial
areas received
ORS/Zinc. Up
from a baseline
of <1%.
Comparator sites
stayed at <1%.
2.4km
The distance to
ORS/Zinc in the
trial areas was
reduced by two-
thirds from
7.3km to 2.4km.
93%of Kit Yamoyo
users mixed ORS
correctly. Only
60% do when
given 1 litre
sachets.
4%Only 4% of kits
went into Coca-
Cola crates. It
was the space in
the market not
the space in the
crates that was
important.
30. 14The perception of
ORS as an
effective
treatment for
diarrhoea
increased by 14
percentage
points.
>26k
kits sold into the
two remote rural
trial areas in
12 months.
45%of children in trial
areas received
ORS/Zinc. Up
from a baseline
of <1%.
Comparator sites
stayed at <1%.
2.4km
The distance to
ORS/Zinc in the
trial areas was
reduced by two-
thirds from
7.3km to 2.4km.
93%of Kit Yamoyo
users mixed ORS
correctly. Only
60% do when
given 1 litre
sachets.
4%Only 4% of kits
went into Coca-
Cola crates. It
was the space in
the market not
the space in the
crates that was
important.
33. The data contained in this presentation are unpublished and based
on preliminary analysis of data from the ColaLife Operational Trial
in Zambia (COTZ). Final calculations may vary and will be published
in peer reviewed literature in due course.
In the interim, the following citation may be used: Ramchandani, R.
et al. (2014). ColaLife Operational Trial Zambia (COTZ) Evaluation.
Johns Hopkins Bloomberg School of Public Health, Baltimore.
Related correspondence should be sent to Rohit Ramchandani
(roramcha@jhsph.edu) and copied to Simon Berry
(simon@colalife.org).
A note on the data contained within this presentation
34.
35. Awards | The Kit Yamoyo has won many global awards
Notes de l'éditeur
Back in those days, we had no telephone, internet or postal service and so sharing ideas was not easy and I failed to get anybody’s attention. I returned to the UK, got immersed in my new job and raising our 3 children.
20 years later, in 2008, I decided to start a Facebook Group to see if anyone was interested in the idea of putting medicines in Coca-Cola crates. The logic was simple: Coke gets everywhere. So, if we put medicines in the same crates, that would get there too. That got the BBC’s attention and they pulled in Coca-Cola and me to talk about the idea on UK national radio and that’s where the engagement with Coca-Cola started.
Two years went by while my wife, Jane, and I carried on with our day jobs while the idea and support grew online. The hope was that an appropriate organisation would pick the idea up and run with it. But unfortunately, that didn’t happen and we came to the realisation that nothing would happen unless we did it ourselves.
So we decided to give up our day jobs and gave ourselves a year to get something happening somewhere on the ground somewhere in Africa.
It was a fun year! In September, two supporters and I cycled across France from Boulogne to Biarritz…
… and raised $10,000 to fund three trips to Zambia to work with local partners to design a trial and create the partnership that would test the idea.
Later in that year, in December 2010, I was at a networking event for start-up social enterprises and the organisers asked those gathered to come forward if they were facing a barrier in their development and needed help. I stood up and said we had this brilliant idea and 8,000 people on Facebook wanting to see something happen, but we were going nowhere without someone who knew about packaging.
Completely coincidentally, Chris Griffin, founder and managing director of PI Global was at the same event, and came up to me afterwards and said he thought his company could help.
Pi Global turned this concept…
So what happened next?
We sold more than 26,000 Kit Yamoyos into poor, remote rural communities in Zambia. This was in one year and from a standing start.
When we started, less than 1% of children were receiving the correct treatment for diarrhoea. After 12 months, 45% were (the control districts where we did not intervene remained at <1%).
We reduced the distance mothers had to walk to get ORS by 2/3rds from 7.3km to 2.4km
Users of our kit mixed the ORS correctly, users of 1 litre sachets generally don’t mix it properly.
We increased the perception of ORS as an effective treatment for diarrhoea by 14 percentage points to a whopping 92%
BUT
Here’s the surprise, only 4% of kits went into Coca-Cola crates!
This was our original award-winning idea.
But this is what happened in practice.
It was the space in the market not the space in the crates that was important.
So, in Zambia, we are no longer using the packaging that won the DuPont Diamond Award just last year. We’ve moved on and are using these formats instead.
This Screw-top incorporates all the features of the original AidPod. In fact it’s a better measuring device, mixing device, storage device and cup AND it’s cheaper and it can be made in Zambia.
And this humble, pop-open, Flexi-pack – developed for us by Amcor – is even cheaper. And it can also measure the water and is free standing when you pour water in it.