1. General Planning

2. Calendar

3. Organization of Models Further scheduling by phone. Models: Crystal Symonds – 955516@henleycol.ac.uk tel: 07805169133 Amber Roberts – 950558@henleycol.ac.uk tel: 07403556668 Emma Tomkins – 954544@henleycol.ac.uk Screenshots of the emails sent to the models through the college system and their responses, showing interaction and forward planning. Confirmed schedule: Due to the bad weather, further photoshoots will be scheduled for next week.

4. Organization of Location Location 1: Back of the Rotherfield Hall Image Image This image will be intended for the contents page

5. Organization of Location Location 2: D4, Deanfield site

6. Organization of Location Location 3: Outisde the library

7. Organization of Location Location 4: D4, music room Image Image This photo is intended for the contents page.

8. Storyboard Long shot- setting the atmosphere Long shot – establishing the setting and atmosphere. Long shot – simple and artistic. Focus on mis-en-scene. No surrounding distractions. Long shot (will be cropped for the double page spread) Long shot – it will become a mid-shot after editing.

9. Organization of Mis-en-Scene (Costume and Props) Long earrings for the shot which emphasises the make-up and costume. White mid length dress with blue flowers – emphasising on the nature of the style and the singer’s youth. Country style, checkered shirt. Loose, checkered tops are associated with country music. Image White flower hair pin – to convey the artists’ youth and innocence. Boots – another piece of fashion I found recurring in Country Weekly magazine – reflecting the country fashion and style. Guitar – the instrument which is most frequently heard in country music.

10. Front Cover Plan and Mock Up Brief Genre: Country Target audience & market: Aged 16-28 (predominantly females), United States Colour scheme: White, yellow/orange, brown, black (occasionally green) – natural colours Mode of address: Personal, frequent use of “you”, “your” and “us” to create a connection and sense of community. Skyline Puff Masthead Date line and issue number Tagline Cover Line Cover Line Main Image Cover Line Cover Line Main cover line (lead article) Bar code and price Buzz word Buzz word

11. Images + evidence of original photography Contents Page Front Cover Double Page Spread back up photo Double Page Spread Contents Page Contents Page Poster

12. Research: Flat Planning for Q

13. 1 3 2 4 5 9 8 7 6 10 11 15 13 12 19 18 17 16 22 20 21 23 14 30 33 24 25 26 27 28 29 31 35 34 32 45 44 41 40 38 37 36 39 47 46 43 42 54 53 52 51 50 49 48 55 56 57 Research: Flat Planning for NME Sky Line Main title Double page spread Double page spread image The Duffer of St George Devlin advert image Canon Advert text Body text Main Image Title Main image Double page....... Main image article interview Body of text Main image image image image Pull quote image Body text Body text image title image image Body text Body text advert heading Advert for bob com.com heading heading Body of text image Subscription offer Body of text Main image Body of text image Body of text Body of text Main image Body of text image Body of text advert Body of text image sky line double page spread Body of text Heading title Main image Heading title Heading title Heading title image Heading title image Body of text image Body of text Body of text Body of text Body of text Body of text image Body of text image image image Body of text Body of text Body of text Body of text Body of text Body of text image Head line double page spread image image Head line image image image image Body of text image Advert lacoste Body of text Body of text Body of text image Body of text Head line Body of text Body of text Body of text Body of text image Head line Body of text Body of text image Body of text Body of text pic pic Body of text Body of text

14. Flat Planning for Country Avenue Message from the editor Walmart Advert Article Faith Hill album advert ‘This month’ Section – review of the month Carrie Underwood “Play On” album advert Image Subscription offer Article Contents Credits Ipad advert Advert Double page spread (image) Main feature article Double page spread (image) Double page spread (image) Double page spread (image) Double page spread (text) Continued Play.com advert Article Double page spread (text) Double page spread (text) Taylor Swift Album advert Advert Double page spread (image) Double page spread (images) Lady Antebelum album advert Continued Tim McGraw album offer Reba McEntire article Brad Paisley advert Article Double page spread (text) Article Double page spread (text) Crystal Symonds album advert – related to the artcile Image Double page spread (text) Advert Advert Double page spread (text) Article Faith Hill interview Double page spread (image) Article Image Image Image Allison Krauss article Double page spread (image) Article Kellie Pikler album avert New albums image Carrie Underwood tour promotion and dates Corresponding image Your letters Faith Hill advert and tour dates in left column Download this month Miranda Lambert tour dates and album advert “Your pictures” section New albums reviews Music review Music reviews Music review Merchandise

15. Uses and Gratifications Blumler and Katz’s Uses and Gratifications theory states that the audience plays an active role when choosing media texts and simply ‘what people do with media’ (Katz, 1959). According to the theory, media texts fulfil four main needs: I will aim for my magazine, Country Avenue, to apply to Information, Diversion and to some extent Personal Relationships out of the four categories. I will create this through my content (interviews, artist profiles) and mode of address.

16. Reflection Planning is a vital aspect of this project. Firstly, I created a calendar with brief details about what I was going to do each day – precise to the hour. In the calendar I ticked off tasks which I had completed to help me keep track of my progress. I made a list of five models who I thought would suit the country themed magazine and verbally asked them if they’d be available for a photoshoot. Three of them had agreed to be part of the shoot. The same day I sent out an e-mail via the college system with a rough schedule of times and dates and requested for a confirmation or adjustment for those dates. I kept in contact with each of the models in college, through mobile phones and online to let them know that the shoot is still going ahead. On the first day of the photoshoot, due to the bad weather I hadn’t been able to go ahead with Crystal’s photoshoot as it was raining, the benched were wet and there was a misunderstanding with the student who was lending me the guitar. Therefore, this weekend I will be sending out another e-mails asking Crystal for another shoot. Amber and Emma’s photoshoot went ahead successfully as they were under a roof or inside the building. I organised the locations keeping in mind the suitability of the settings as well as trying to pick spots where the crowds aren’t big. I had chosen simple locations so that the background isn’t distracting, but artistic, so that the audience is able to focus on the model and the mise-en-scene, not the surroundings. Filling out the location recce informed me in depth about the circumstances I would need to take into consideration. Furthermore, I made sketches of the “storyboard” which illustrates the specific types of shots and camera angels for the images. I decided that I will take them all using long shot, so that I can edit and alter them as I go on. I accurately organised the mis-en-scene, having asked my friend for a guitar (the instrument mostly associated with the genre), flower hair pins (emphasising on youth) and a checkered shirt which is quiet loose and follows the codes of country style and music. I created four different types of font for the masthead, and I will ask my audience to pick the one they prefer so I can make my final decision. I also outlined the brief details of the magazine purpose and style to refer back to as I go on. In addition, the flat planning research supported me in creating my own layout for the front page (following conventions) and flat plan for the pages of my magazine, which helped me visualise my magazine. I picked natural colours for the main colour combination, with the intention that it conveys the theme of country and the environment. I will be using the personal mode of address to create a bond between the editor and the audience, as well as a feeling of community.