Un unbiased look at some SEO minimum requirements and tools restaurants should do to ensure their website can be found and to help it rank. Presentation created by SEO and online marketing strategist, Ceri Nelmes who works for ColdTechCommercial.com. 12 slides

1. The Recipe for On Page 10 for Restaurants Just the basic unbiased facts. We sell commercial fridges not SEO, but we want to help you market your restaurant! Start Here 24/7/365 Warranty Environment Our superior customer service team answers the phone every time you call providing direct contact with ColdTech. We are passionate about environmental and food safety responsibility. ColdTech Commercial has the best warranty in the business. 3 years bumper to bumper & 5 Year Compressor Warranty. Contact Us Toll Free 24/7: 1-855-241-3251 info@ColdTechcommercial.com

2. What do Fridges & SEOhave in common? Nothing? Both are cool? We are a commercial refrigeration company with SEO experts in house? All three answers are correct Contact Us Toll Free 24/7: 1-855-241-3251 info@ColdTechcommercial.com

3. Search engines use a “recipe” (Algorithm) to decide what website is the most usefulto the person who searches. No one knows absolutely what the secret sauce is but there are some basic ingredients. Contact Us Toll Free 24/7: 1-855-241-3251 info@ColdTechcommercial.com What is SEO? (Search Engine Optimization)

4. The internet search engines (like Google, Yahoo, Bing) are reliant on information you give them. They need to know what your site is about, so you must know the correct keywords to use to be found by your potential customer. Ask yourself, “What would a customer put in Google to find you?” How many searches are there for the keywords you need? For example: “Chinese Restaurant Portland” Here’s a free tool to check: https://adwords.google.com/select/KeywordToolExternal Contact Us Toll Free 24/7: 1-855-241-3251 info@ColdTechcommercial.com Keyword Basics for Restaurants:

5. Keyword Tool: https://adwords.google.com/select/KeywordToolExternal Media Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com

6. Web Content Basics for Restaurants Any SEO expert will say you need useful content on your website A flash-based or mostly pictures/graphics may look nice, but search engines have a hard time knowing what your site is about. Add written useful information on your web pages BUT make sure you have one page of content (at least) for each keyword. For example you would have (at least) three separate pages of content for keywords, “Chinese Restaurant Chicago” plus, “Downtown Chicago Chinese Restaurant”, or “Restaurant Delivery Chicago” Don’t think you’re a good writer? There is a way to write for web (vs. print) so I suggest you go to www.eLance.com to look for a web writer or for some fun content go to www.fiverr.com . The more RELEVANT content you have on your website the better Google knows what your site is about (irrelevant content is useless and can harm your ranking). Media Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com

8. It is the most important on page SEO element as well as overall content

9. It’s should be under 70 characters (not letters – spaces and punctuation count as characters)

10. Your most important keyword should be first

11. Keywords will be bolded in the search engine results when someone searchesTitle Tag Best practices are two ways: Keyword 1 + Keyword2 + Brand or Brand + Keyword1 + Keyword2 Title Tag Example: Commercial Refrigeration – ColdTech Commercial Media Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com Title Tag Basics for Restaurants:

12. Where Title Tags Show-Up You need to keep your potential customers in mind for what they are searching for and clicking on, plus their experience. (That’s why I added the phone number in the title tag) Media Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com

15. You can control this – make it inviting for potential customer to click.In Google: Media Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com MetaDescriptionBasicsfor Restaurants

17. Google SEO info: http://www.google.com/support/webmasters/bin/answer.py?answer=35291

18. Great SEO forum (free & paid): http://www.webmasterworld.com

19. Restaurant website homepage checklist (Usability) http://www.coldtechcommercial.com/blog/restaurant-marketing-toolkit/restaurant-website-homepage-checklist/

20. Keyword Research Tool: https://adwords.google.com/select/KeywordToolExternalMedia Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com Great Tools for Restaurants

21. ABOUT US We are ColdTechCommercial.com We are the first commercial refrigeration company to sell our products exclusively online. We have the best warranty in commercial refrigeration We answer the phone 24/7/365 – we know you don’t just work business hours. We hire geeks  About Ceri Nelmes: Ceri (Kerry)is our Marketing Manager, eCommerce and has extensive expertise in the online space. She got her start in SEO in the year 2000 and has worked on over 300 websites for big brands, agencies, not-for-profits and start-ups in a variety of online roles. You can find her on Twitter @ColdTechComm or contact her with any questions – she loves talking geek. Contact Us Toll Free 24/7: 1-855-241-3251 info@ColdTechcommercial.com

22. ColdTechCommercial.com AnyQuestionsorIfYouNeed a CommercialFridge, FreezerorPrepTable? Don’t Be Shy CONTACT US: info@coldtechcommercial.com Toll free 24/7: 1-855-241-3251 @ColdTechComm 24/7/365 Warranty Environment Our superior customer service team answers the phone every time you call providing direct contact with ColdTech. We are passionate about environmental and food safety responsibility. ColdTech Commercial has the best warranty in the business. 3 years bumper to bumper & 5 Year Compressor Warranty. Contact Us 5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ contactus@ColdTechcommercial.com