1. Council Regular Meeting
January 12, 2012
STRATEGIC PLAN UPDATE – STRATEGY
DISCUSSION

2. Council Strategic Plan – Strategy Discussion
 Objectives of Item
 Review Work Completed to Date
 Overview of Strategy
 Discussion of Policy Implications and Strategy Parameters
 Next Steps (Continued Implementation of Policy Action Plan,
Economic Development Master Plan, Departmental
Business/Service Plans, Budget Development)
 Seeking any Additional Council Input

3. Council Strategic Plan – Strategy Discussion
 Work Completed to Date
 Strategic Plan 2012 Update –
October
 Policy Plan of Work –
November
 Staff Implementation of
Council Strategies – October
and on-going
 Staff Assessment of
Implementation of Strategies
for Quarterly Report –
November and on-going

4. Overview of Strategy
Diverse Growing
Economy

5. How will we support a diverse growing economy?
 Support expansion of “consumer-oriented” economy – retail,
restaurant, and services
 Protect major economic assets from incompatible encroachments
– Easterwood airport, TAMU, BioCorridor
 Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
 Expand diversification efforts into bio-technology
 Plan for and invest in infrastructure, facilities, services,
personnel, and equipment necessary to meet projected needs
and opportunities
 Keep property tax rates as one of the lowest in State for
comparable size cities
 Maintain competitive utility rates
 Ensure regulations and standards consider impacts on
businesses
 Protect properties from crime and property damage
 Ensure adequate land is available and serviceable for economic
needs and opportunities
 Maintain relationship with local and regional economic partners
 Share information and communicate with citizens and businesses
about economic conditions through various media outlets
5

6. Overview of Strategy
 Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
 Key component of City’s economic development strategy has
been to “attract” outside dollars into local economy
 Primary tactics/actions have been oriented toward retail
 Recruitment
 Marketing
 Incentive Policies
 Strategy revised to diversify other means to attract outside
dollars
 Events and tourism (Duck Jam, World Fest, etc)
 Regional athletic events (Soccer and Softball tournaments, Junior College
Bowl Game, etc)
 Regional medical center(Medical District Master Plan)

7. Policy Implications & Strategy Parameters
 Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
 Policy Implications
 Agree/Disagree with Strategy?
 Context With Other Strategies (Regional Economic Development Partners, Job
Creation Strategies, etc)
 Strategy Parameters
 Budgetary Considerations (use of HOT funds, use of general funds, other)
 Incentive Considerations (Administrative incentives, in-kind incentives, financial
incentives, other)
 Role Considerations (Lead, Supporting, other)

8. Next Steps
 Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
 Actions via Departmental Business/Service Plans
 Budget
 Economic Development Master Plan
 Strategic Plan
 Continued Implementation of Strategies – On-going
 Continued Refinement of Strategies (Policy Workshops with
Council) – January/February
 Quarterly Reports/Annual Update – January/March
 Budget Development

9. Council Strategic Plan
 Further Council Guidance or Direction?
 Questions?