A survey was conducted to understand consumer willingness to pay for drone delivery services. Key findings include: 1. Most consumers are willing to use drone delivery but are not willing to pay more than 30% of an item's value, with most only paying up to 20%. 2. Electronics and gifts are the most desired items for drone delivery within 30 minutes. 3. Emergencies and last-minute gifts are the main reasons consumers would need quick drone delivery and pay higher costs.

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DRONE DELIVERY: BY THE NUMBERS
Quick Study
October 2014
Colin Snow
CEO and Founder
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About this study
What
you would pay for drone delivery of consumer items from a service like Amazon Prime Air?
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About this study
We probed three basic questions:
1.
What’s the maximum amount consumers would be willing to pay for a package delivered by drone?
2.
Under what circumstance would someone need something so quickly that you’d pay top dollar for it?
3.
Which items are most desired to delivered in 30 minutes?
Read the background article here: http://droneanalyst.com/2014/08/24/drone-delivery- how-much/
Aug –Sep 2014
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First, we wanted to know: What’s the maximum amount consumers would be willing to pay for a package delivered by drone?
So, we asked a question to determine if
consumers wanted to pay a flat fee or be charged a percentage of the items price.
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Consumers say..
..leave many consumers out
because of their unwillingness to pay more than overnight delivery.
82%
61%
25%
they would not pay
more than $50 per delivery.
A fixed charge might..
they would pay a % of purchase price
rather than a flat fee.
yes
they would pay for the service.
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Source: Drone Analyst

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Maximum % of an item’s price consumers would pay for drone delivery
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..leave a delivery service with
losses if the value of delivered items is low.
A % charge might..
51%
43%
6%
Up to 10%
Up to 20%
Up to 30%
Source: Drone Analyst

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Second, we wanted to know what items consumers would likely purchase and have delivered by drone.
For the survey choice options, we looked
online shopping trends for the most popular categories and top purchase drivers – keeping in mind the items had to fit the following requirements:
1.
The order must also be small enough to fit in the cargo box that the craft will carry
2.
The items must be less than 5 lbs.
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Items consumers would want delivered in 30 minutesor less
Respondents could chose
as many as applies.
Nearly three
-quarters would use drone delivery to have a gift delivered.
Over half chose
electronics.
Batteries was the most
mentioned item in ‘other’
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14%
12%
14%
14%
22%
22%
35%
38%
45%
57%
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Other
Toiletries
Books
Underwear
Condoms
Liquor or wine
Flowers
Medicine
Food
Electronics
A gift
Source: Drone Analyst

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Third, we wanted to know under what circumstances consumers would need something so quickly that they’d pay top dollar for it.
For the survey choice options we looked at
the same online shopping trends for the most popular categories and top purchase drivers.
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Reasons consumers would use drone delivery service
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4%
14%
29%
36%
46%
59%
64%
66%
0%
10%
20%
30%
40%
50%
60%
70%
Other
Can't find or retrieve an item
To say “I did it”
‘Just Want It’
Desperate
Forgot anniversary, birthday, etc.
In trouble / need it quick
Emergency
Source: Drone Analyst
..can mean anything, but drone
delivery might help with a last minute anniversary or birthday gift.
Emergencies..

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Insights
1. For the most part, consumers
are willing to use a drone delivery service, but price matters.
2. Consumers are not willing to pay more than 30% of the
item’s value for that delivery -most no more than 20%.
3. Electronics given as gifts will likely be the most
ordered items.
4
. Consumers consider batteries important and urgent enough for drone delivery.
Simple example:
A consumer camera is
ordered as a last-minute gift and needs to be delivered in 30 minutes or less.
Continued next page..
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Insights
..simple example
The most
popular camera in 2014 is the Sony DSC- RX100M II Cyber-Shot Digital Still Camera. As of the date of this presentation it lists on Amazonfor about US $650.
If the drone delivery service charges 20%, then the
extra cost would be US $130
If the drone delivery service charges
30%, then the extra cost would be US $195
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Insights
Food may not be a good candidate for drone delivery. Whether from the supermarket, mini-mart, fast food joint, or other restaurant, food is generally very inexpensive per pound.
Drone delivery is best suited to high value, lightweight merchandise, including most items at Walgreens, CVS or Rite-Aid, and a meaningful portion of the merchandise at many other large retailers.
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Insights
In addition to consumer products delivered to households, drones can provide fast and cost- effective deliveries to remote, hazardous or hard-to- reach areas.
Other applications for drone delivery include:
-
Relief shipments or medicines delivered on-site more quickly
-
Autonomous logistics within corporate structures or facilities (micro logistics)
-
Transportation network or logistics for last-mile delivery of critical components or raw material
-
Document delivery
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Learn more about the commercial use of drones
Drone Analyst is a research and consulting firm
supporting all participants in the commercial UAS industry.
Visit our website
: http://droneanalyst.com/
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Research and insight to make critical investment decisions
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