Grow your business through writing for a targeted audience. Learn what to write, how to get ideas for writing, and how to grab readers.

2. WHERE CAN YOU GET WRITING IDEAS FOR
BLOGGING, ARTICLES, AND NEWSLETTERS?

3. IDEAS ARE EVERYWHERE

4. THAT’S GOOD! YOU NEED LOTS OF IDEAS
TO MAKE YOUR BUSINESS THRIVE

5. THERE’S NO SUCH THING AS TOO MUCH
CONTENT FOR BUSINESS BRANDING.

6. SUCCESSFUL BUSINESSES PRODUCE NEW
CONTENT EVERY DAY

7. OR AT LEAST 3 TIMES PER WEEK
Monday Wednesday Friday

8. YES, REALLY!

9. Some
communication
is better than
none, but this
is an area
where more
definitely is
better.
EXCESS IS BEST

10. Charmin had one of
the most
successful ad
campaigns of the
20th century.
The commercials
drove me nuts.
But guess which
brand I’ve stocked
in my home for
decades?
The commercials
annoy but the
brand is stuck in
my brain.
KEEP THE CONTENT FLOWING

11. To get and keep
clients you have to:
1. Communicate
frequently and
2. Share the
communications
everywhere you
can.
THE CHARMIN STORY HAS 2 IMPORTANT
BUSINESS APPLICATIONS

12. Most businesses
don’t have the
time or the ideas
for such regular
communication.
So they try to write
once per week,
and often default
to a monthly blog
post or
newsletter.
TIME CRUNCH

13. THEY DON’T GENERATE
ENOUGH TRAFFIC TO THRIVE

14. BECAUSE THEY DON’T KNOW HOW TO GROW A
WHOLE GARDEN FROM A SINGLE PLANT

15. DON’T GO CRAZY LOOKING FOR IDEAS!

16. LOOK AROUND AND YOU’LL FIND THEM

17. Write about:
• New products
or services
• New Pricing
• Promotions
• Awards
START IN-HOUSE

18. MAKE ANNOUNCEMENTS

19. BORROW FROM THE WORLD AROUND YOU

20. AND USE YOUR OWN EXPERIENCES

21. Staying up to
speed with
popular culture
helps you make
points in a way
that grabs
attention.
OR CURRENT EVENTS

22. AND HOT TOPICS OR PROGRAMS
One week I binge-watched the first
season of “Orange is the New
Black.”
The next week I got an assignment to
write an article about mixing greys
with pastels for a home décor
magazine. They loved my title,
“Grey is the New Black.”

23. If you think you
don’t see or do
anything to
write about,
keep a journal
for a week.
KEEP A LOG

24. Write about
whatever
comes into
your head.
Then pick out a
strand you can
weave into a
good tale.
LET YOUR THOUGHTS FLOW NATURALLY

25. That’s my term for
generating
many ideas
from one.
It comes from the
fairy tale,
“Rumpelstiltski
n.”
RUMPELSTILT-SPIN IT

26. When you
Rumplestilt-
spin you take
one ordinary
thing and spin
it into gold, or
several other
article ideas.
USE IT TO HIT THE JACKPOT

27. My article about a
visit to the
doctor was
really about the
bad customer
service his
office provided.
I honed in on that
nugget . . .
FIND THE ESSENCE

28. . . . by setting a
timer for 2
minutes.
While it ticked I
wrote down
everything that
came to mind
about customer
service.
AND SPIN IT

29. I GOT 10 ARTICLE IDEAS IN 2 MINUTES
What happens to sales when customers are unable to get help in
your store?
Will you get return business from customers when you miss your
due date?
How can you retain clients who have experienced bad customer
service?
How to train your employees to provide good customer service.
Why does customer service matter?
The impact of customer service on your bottom line.
Do you know what your employees are telling your clients?
The impact of standing up a client.
Is your business immune to the side effects of bad customer
service?
Are your employees trained?

30. What’s more, I
easily tweaked
each of those
articles to
relate to
multiple
audiences.
LET IT RIDE

31. In other words I
spun gold.
Then I
increased the
value of my
jackpot by
giving each
topic a wide
reach.
CASH IT IN

32. Multiply your
content for
branding by
spinning one
writing idea
into many and
spreading them
around.
GROW YOUR BRAND

33. If you’re busy,
like so many
other business
leaders,
contact me for
help creating
custom content
to grow your
business.
BUSY? LET ME HELP!

34. Copyright© 2015 by Colleen Walsh Fong
ColleenWalshFong.com