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Rethinking How & Where Digital
          Knowledge is
   Stored, Shared, Tagged and
Licensed in the 21st Century: New
       Role for Librarians?
            Cable Green
         eLearning Director
“We are in the midst of a
    technological, economic, and
 organizational transformation that
 allows us to negotiate the terms of
freedom, justice, and productivity in
       the information society”
                                  Yochai Benkler




                 http://www.flickr.com/photos/lonewolf23/1570632701/
Yes… We Really are Networked…
                seamless connection of
                 people, resources &
                 knowledge
                digitization of content
                mobile, personal
                global platform for
                 collaboration
                outsourcing
                Anyone notice our
                 global economy?
quot;According to an IBM study, by
     2010, the amount of digital
   information in the world will
       double every 11 hours.quot;
Librarians get public and
educational data out into the
    open where we can
 visualize it, manipulate it,
      and learn with it.
And we can make
all of our
“digital stuff”
available to
all people…
and most of it
will get used...
by someone.
“Long Tail” of Publishing



 $
                             long tail


     Harry           Hyper-geometric
     Potter         partial differential
                             equations
Librarians are information
   literacy experts who will
 help us find the “good stuff.”

And information management
  gurus – how do we store,
         find, search?
In a flat world, the
artists, the
synthesizers of
ideas will rule.

And they will use
web 2.0 software
standards, and
practices to
distribute their
ideas.
Librarians are, and always
have been, synthesizers of
   instructional resource
         solutions.
We All Get to Participate




   http://wiki.elearning.ubc.ca/ComingApart
- JSB
Think Big Crazy Ideas….
   We could share all of our instructional digital
    resources including: courses, textbooks and
    library resources with the world… and, more
    important, use global digital materials.
   We could use common integrated library
    systems, support services, and a common set
    of library databases.
   We could design courses that enable and
    encourage students to contribute, change,
    remix course content.
   “Welcome back to humanity. Some
    technologies take us away from ourselves
    and others bring us back. Web 2.0 is
    helping us rediscover our naturally
    cooperative, creative, and gregarious
    nature.
   Don't think, therefore, of Web 2.0 as
    something foreign or hyped-up or all about
    geeks; Web 2.0 is the rebirth of teaching
    and learning that fits what we are as a
    species.”
      Why is Web 2.0 Important to Higher Education?
RSS
Social Bookmarking




   http://delicious.com/geoffcain/oer
Share Photos




               http://www.flickr.com
Why is “Open” Important?
   Because when we cooperate and share, we
    all win – exponentially.

   Reedʼs Law:Networks grow [in value]
    exponentially by the number of nodes.

   It’s a social justice issue: everyone has
    the right to access global knowledge.

     Institute for the Future whitepaper: Technologies of Cooperation
Definition of OER

 Digitized
          materials, offered
 freely and openly for
 educators, students, to use
 and re-use for teaching,
 learning and research.
The Old Economics


Print, wareho
use, and ship
  a new book
     for every
       student

                 http://www.flickr.com/photos/nationalmediamuseum/2780164461/
The New Economics

        Upload one
copy, and everyone
              uses it
    simultaneously
               Making
 copies, storage, distri
 bution of digital stuff
              = “Free”
                           http://cnx.org/content/col10522/latest/
software




textbooks


               music
Textbook 2.0
     modular
     authored by community
     continuously updated
     personalized on
     assembly
     never out-of-print
     published on demand

     low cost
     ex: 600-page textbook for
     $32, not $132
(a few) Open Content Repositories
       OpenLearn (UK) - DEMO
       OCW – MIT (MIT HS)
        China Open Resources for Education has
         translated 109 MIT OCW courses into Simplified
         Chinese.
       Rice Connexions
and there is this small
 collection of articles:
Why do we Need Open Textbooks?


 2005 GAO report: College textbook
 prices have risen at twice the rate
 of annual inflation over the last two
 decades



                  http://www.gao.gov/new.items/d05806.pdf
Why do we Need Open Textbooks?

  The   College Board reported that for
    the 2007 through 2008 academic
    years each student spent an
    estimated $805 to $1,229 on
    college books and supplies…


http://www.collegeboard.com/prod_downloads/about/news_info/trends/trends_pricing_07.pdf
Why do we Need Open Textbooks?
 The    gross margin on new college
    textbooks is currently 22.7
    percent according to the National
    Association of College Stores.
   Products available in college stores are sold with
    a margin, as in any retail operation. Margin is the
    difference between cost and retail price, reflecting
    work required to bring products to market.

                 http://www.nacs.org/public/research/margins.asp
May, 2007: Dept of Ed.
http://www.maketextbooksaffordable.org/course_correction.pdf
Community College Consortium
for Open Educational Resources
    Joint effort to develop and use open
 educational resources and open textbooks
       in community college courses

          cccoer.wordpress.com
Community College
     Open Textbook Project Goal
Identify, organize, and support the production and use
of high quality, accessible and culturally relevant Open
       Textbooks for community college students



                                  Reduce the
                                    cost of
                                  textbooks!
Why so urgent?

   Consider One High
    Enrollment Course:
       English Composition I
       37,226 enrollments / year
       X $100 textbook
       = $3.7 Million + (cost to
        students)
         What if we looked at
         100, 200, 300 high enrollment
         courses?
                          http://rtnl.files.wordpress.com/2007/01/thinker21.jpg
Challenges
   Faculty and student
    resistance to
    change

   Limited availability
    of high quality and
    comprehensive
    learning materials
    in some disciplines

   Inadequate access
    to high-speed
    Internet by
    students
Challenges
   Compliance with
    accessibility
    requirements

   Printing and
    computer lab
    demands on
    campus
    by students

   Coordination with
    campus bookstores
Open Textbook Adoption

   Locate open textbooks for consideration

   Evaluate each textbook for selection

   Customize, remix, and
    organize selected
    textbook

   Disseminate in print
    and digital formats

      http://emharrington.com/rex/images/adoptadog/Adopt_Me.jpg
Locate Open Textbooks
for Consideration
    MERLOT

    Connexions

    Wikibooks

    OER Commons

    Global Text Project
                     http://rtnl.files.wordpress.com/2007/01/thinker21.jpg
Evaluate Each Textbook
               Quality
               Accessibility

               Cultural relevance
               Currency
               Authority of Source

               Reading level
               Depth and scope

               Quality and
                Accuracy
               Articulation
Customize, Remix, and Organize
Disseminate Open Textbooks
   Digital formats

   Printed format

   Campus bookstore

   Campus print-shop services

   Proprietary services


      http://images.lexcycle.com/screenshots/feedbooks_library.jpg
http://therawfeed.com/pix/the_raw_feed_on_kindle-BIG.jp
Librarians can help find and
 weave open textbooks into
   courses … working with
   faculty (resource based
 instructional design, yes?)
   13 (b) Faculty and staff members consider the
    least costly practices in assigning course
    materials, such as adopting the least expensive
    edition available, adopting free, open textbooks
    when available, and working with college
    librarians to put together collections of free
    online web and library resources, when
    educational content is comparable as
    determined by the faculty
Bookstores Future Role?
   Bookstores are perfectly positioned to be the
    College’s clearinghouse for printed open
    educational resources.
       print-on-demand open textbooks & OER course
        packs
       Students want printed options (Course
        Correction)


   Have location and are tightly networked into
    IT and fiscal campus operations.
       e.g., students can use fin aid @ bookstores   49
Are there really Open
     Educational
   Resources (e.g.,
 Open Textbooks) on
      the web?
                    50
Librarians are experts in
melding open educational
resources with traditional
  publisher copyrighted
        resources.
Hey Higher Ed!
   We must get rid of our “not invented
    here” attitude regarding others’ content
       move to: quot;proudly borrowed from therequot;

   Content is not a strategic advantage

   Nor can we (or our students) afford it
Future of Openness in Education
   “As uncomfortable a proposition as this
    new openness may be for some, I
    believe it is the future of higher
    education.”


    In web 2.0, everything is public
      & higher education needs to
             get used to it.
     David Wiley 2006. Open source, openness, and higher education.
What Happens if we
             Don’t Change?
Functional Possibilities




                                  Higher Education

                           Time
How is the fiscal health
of your local newspaper?




                            55
Choices:

(1) Open up and
leverage global input

           OR

(2) close up shop
Near Term Opportunity


27 (iv) Sharing library resources including but not limited
to: Copyrighted physical and e-books, and consolidated
electronic journals and research database licensing and
other models;

30 (v) Methods and open licensing options for effectively
sharing digital content including but not limited to: Open
courseware, open textbooks, open journals, and open
learning objects;
http://blog.oer.sbctc.edu
http://blog.elearning.sbctc.edu


              Dr. Cable Green
              cgreen@sbctc.edu
              (360) 704-4334
              Twitter: cgreen

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Rethinking How Digital Knowledge is Stored and Shared in the 21st Century

  • 1. Rethinking How & Where Digital Knowledge is Stored, Shared, Tagged and Licensed in the 21st Century: New Role for Librarians? Cable Green eLearning Director
  • 2. “We are in the midst of a technological, economic, and organizational transformation that allows us to negotiate the terms of freedom, justice, and productivity in the information society” Yochai Benkler http://www.flickr.com/photos/lonewolf23/1570632701/
  • 3. Yes… We Really are Networked…  seamless connection of people, resources & knowledge  digitization of content  mobile, personal  global platform for collaboration  outsourcing  Anyone notice our global economy?
  • 4. quot;According to an IBM study, by 2010, the amount of digital information in the world will double every 11 hours.quot;
  • 5. Librarians get public and educational data out into the open where we can visualize it, manipulate it, and learn with it.
  • 6. And we can make all of our “digital stuff” available to all people… and most of it will get used... by someone.
  • 7. “Long Tail” of Publishing $ long tail Harry Hyper-geometric Potter partial differential equations
  • 8. Librarians are information literacy experts who will help us find the “good stuff.” And information management gurus – how do we store, find, search?
  • 9. In a flat world, the artists, the synthesizers of ideas will rule. And they will use web 2.0 software standards, and practices to distribute their ideas.
  • 10. Librarians are, and always have been, synthesizers of instructional resource solutions.
  • 11. We All Get to Participate http://wiki.elearning.ubc.ca/ComingApart
  • 12.
  • 13. - JSB
  • 14. Think Big Crazy Ideas….  We could share all of our instructional digital resources including: courses, textbooks and library resources with the world… and, more important, use global digital materials.  We could use common integrated library systems, support services, and a common set of library databases.  We could design courses that enable and encourage students to contribute, change, remix course content.
  • 15. “Welcome back to humanity. Some technologies take us away from ourselves and others bring us back. Web 2.0 is helping us rediscover our naturally cooperative, creative, and gregarious nature.  Don't think, therefore, of Web 2.0 as something foreign or hyped-up or all about geeks; Web 2.0 is the rebirth of teaching and learning that fits what we are as a species.” Why is Web 2.0 Important to Higher Education?
  • 16. RSS
  • 17. Social Bookmarking http://delicious.com/geoffcain/oer
  • 18.
  • 19. Share Photos http://www.flickr.com
  • 20.
  • 21. Why is “Open” Important?  Because when we cooperate and share, we all win – exponentially.  Reedʼs Law:Networks grow [in value] exponentially by the number of nodes.  It’s a social justice issue: everyone has the right to access global knowledge. Institute for the Future whitepaper: Technologies of Cooperation
  • 22. Definition of OER  Digitized materials, offered freely and openly for educators, students, to use and re-use for teaching, learning and research.
  • 23. The Old Economics Print, wareho use, and ship a new book for every student http://www.flickr.com/photos/nationalmediamuseum/2780164461/
  • 24. The New Economics Upload one copy, and everyone uses it simultaneously Making copies, storage, distri bution of digital stuff = “Free” http://cnx.org/content/col10522/latest/
  • 26. Textbook 2.0 modular authored by community continuously updated personalized on assembly never out-of-print published on demand low cost ex: 600-page textbook for $32, not $132
  • 27. (a few) Open Content Repositories  OpenLearn (UK) - DEMO  OCW – MIT (MIT HS)  China Open Resources for Education has translated 109 MIT OCW courses into Simplified Chinese.  Rice Connexions
  • 28. and there is this small collection of articles:
  • 29. Why do we Need Open Textbooks?  2005 GAO report: College textbook prices have risen at twice the rate of annual inflation over the last two decades http://www.gao.gov/new.items/d05806.pdf
  • 30. Why do we Need Open Textbooks?  The College Board reported that for the 2007 through 2008 academic years each student spent an estimated $805 to $1,229 on college books and supplies… http://www.collegeboard.com/prod_downloads/about/news_info/trends/trends_pricing_07.pdf
  • 31. Why do we Need Open Textbooks?  The gross margin on new college textbooks is currently 22.7 percent according to the National Association of College Stores.  Products available in college stores are sold with a margin, as in any retail operation. Margin is the difference between cost and retail price, reflecting work required to bring products to market. http://www.nacs.org/public/research/margins.asp
  • 32. May, 2007: Dept of Ed.
  • 33.
  • 35. Community College Consortium for Open Educational Resources Joint effort to develop and use open educational resources and open textbooks in community college courses cccoer.wordpress.com
  • 36. Community College Open Textbook Project Goal Identify, organize, and support the production and use of high quality, accessible and culturally relevant Open Textbooks for community college students Reduce the cost of textbooks!
  • 37. Why so urgent?  Consider One High Enrollment Course:  English Composition I  37,226 enrollments / year  X $100 textbook  = $3.7 Million + (cost to students)  What if we looked at 100, 200, 300 high enrollment courses? http://rtnl.files.wordpress.com/2007/01/thinker21.jpg
  • 38. Challenges  Faculty and student resistance to change  Limited availability of high quality and comprehensive learning materials in some disciplines  Inadequate access to high-speed Internet by students
  • 39. Challenges  Compliance with accessibility requirements  Printing and computer lab demands on campus by students  Coordination with campus bookstores
  • 40. Open Textbook Adoption  Locate open textbooks for consideration  Evaluate each textbook for selection  Customize, remix, and organize selected textbook  Disseminate in print and digital formats http://emharrington.com/rex/images/adoptadog/Adopt_Me.jpg
  • 41. Locate Open Textbooks for Consideration  MERLOT  Connexions  Wikibooks  OER Commons  Global Text Project http://rtnl.files.wordpress.com/2007/01/thinker21.jpg
  • 42. Evaluate Each Textbook  Quality  Accessibility  Cultural relevance  Currency  Authority of Source  Reading level  Depth and scope  Quality and Accuracy  Articulation
  • 44. Disseminate Open Textbooks  Digital formats  Printed format  Campus bookstore  Campus print-shop services  Proprietary services http://images.lexcycle.com/screenshots/feedbooks_library.jpg
  • 45.
  • 47. Librarians can help find and weave open textbooks into courses … working with faculty (resource based instructional design, yes?)
  • 48. 13 (b) Faculty and staff members consider the least costly practices in assigning course materials, such as adopting the least expensive edition available, adopting free, open textbooks when available, and working with college librarians to put together collections of free online web and library resources, when educational content is comparable as determined by the faculty
  • 49. Bookstores Future Role?  Bookstores are perfectly positioned to be the College’s clearinghouse for printed open educational resources.  print-on-demand open textbooks & OER course packs  Students want printed options (Course Correction)  Have location and are tightly networked into IT and fiscal campus operations.  e.g., students can use fin aid @ bookstores 49
  • 50. Are there really Open Educational Resources (e.g., Open Textbooks) on the web? 50
  • 51. Librarians are experts in melding open educational resources with traditional publisher copyrighted resources.
  • 52. Hey Higher Ed!  We must get rid of our “not invented here” attitude regarding others’ content  move to: quot;proudly borrowed from therequot;  Content is not a strategic advantage  Nor can we (or our students) afford it
  • 53. Future of Openness in Education  “As uncomfortable a proposition as this new openness may be for some, I believe it is the future of higher education.” In web 2.0, everything is public & higher education needs to get used to it. David Wiley 2006. Open source, openness, and higher education.
  • 54. What Happens if we Don’t Change? Functional Possibilities Higher Education Time
  • 55. How is the fiscal health of your local newspaper? 55
  • 56. Choices: (1) Open up and leverage global input OR (2) close up shop
  • 57. Near Term Opportunity 27 (iv) Sharing library resources including but not limited to: Copyrighted physical and e-books, and consolidated electronic journals and research database licensing and other models; 30 (v) Methods and open licensing options for effectively sharing digital content including but not limited to: Open courseware, open textbooks, open journals, and open learning objects;
  • 58. http://blog.oer.sbctc.edu http://blog.elearning.sbctc.edu Dr. Cable Green cgreen@sbctc.edu (360) 704-4334 Twitter: cgreen

Editor's Notes

  1. Use worksheetsLocate and categorize suitable open contentTopics by top courses that represent 80% of enrollmentsReading levelDepth and scope EvaluateQualityAccessibilityCultural relevanceCurrencyAuthorityArticulationCustomize, Remix, and OrganizeInteroperabilityAccessibilityLicense typeCultural relevanceDisseminate in print and digital formats Student (DIY) for production of open textbookCampus bookstore and/or printshop services for production of open textbookProprietary services