Paul Zapata is a senior key account manager with 14 years of experience in out-of-home (OOH) advertising. He oversees local, regional, and national accounts for Lamar Advertising Company. OOH advertising includes signage found outside the home and reaches 80% of consumers on an average day. OOH advertising amplifies reach and frequency, connects with consumers as they travel, and inspires through visual storytelling that maximizes creative impact. OOH provides an innovative, ubiquitous, and impactful advertising medium.

1. Dynamic Power
of OOH Media
Paul Zapata
Senior Key Account Manager

2. Who Is Paul?
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14 years of Out-of-Home experience
Oversees local, regional & National
accounts
Clients include:
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Chrysler
AT&T
McDonalds
Chick-Fil-A
Coors

3. What is Out-of-Home?
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Advertising signage found outside of the home

4. 80%
Out-of-Home advertising
reaches 80% of consumers
on an average day

5. The Value of Out-of-Home
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Amplifies
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Connects
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Extends the reach & frequency
Drives consumers into retail locations
Reaches consumers as they travel to work, shop & play
Promotes consumer interaction via digital displays
Inspires
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Cannot be ignored, blocked or skipped
Visual storytelling that maximizes creative impact

6. Artful Persuasion
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High-impact, creative platform
3D embellishments
Interactive
Immersive
Impactful
Memorable

31. Why Out-of-Home?
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Innovative
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Ubiquitous
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Engaging
Immersive
Goes where most media can’t go
Everywhere consumers are
Impactful
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Delivers a disruptive and engaging consumer
experience
Drives awareness, engagement and transactions

33. Paul Zapata
Senior Key Account Manager
Lamar Advertising Company
Pzapata@lamar.com