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Using Twitter to engage the NASCAR Nation June 18, 2009 Shawn Morton (@sMoRTy71) Nationwide Insurance (@Nationwide)
Quick intro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
The NASCAR Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Nationwide & NASCAR In 2007, we entered into a  7-year sponsorship  of the second-tier NASCAR series that was formerly known as the Busch Series. Through 2014, we are the  official auto, life and home insurance provider for NASCAR  as well as the lead sponsor of the NASCAR Nationwide Series. We have some  very aggressive goals for acquiring new customers  from our relationship with NASCAR. Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
How do we reach fans? Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
What about social media? Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
NASCAR on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Our approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Pilot on Nashville on 4/10 ,[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
We’ve tweeted 9 races so far Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall results Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance ,[object Object],[object Object],[object Object],[object Object]
Questions? Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance

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Using Twitter to engage the NASCAR Nation

  • 1. Using Twitter to engage the NASCAR Nation June 18, 2009 Shawn Morton (@sMoRTy71) Nationwide Insurance (@Nationwide)
  • 2.
  • 3. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 4. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 5. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 6. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 7. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 8. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 9.
  • 10. Nationwide & NASCAR In 2007, we entered into a 7-year sponsorship of the second-tier NASCAR series that was formerly known as the Busch Series. Through 2014, we are the official auto, life and home insurance provider for NASCAR as well as the lead sponsor of the NASCAR Nationwide Series. We have some very aggressive goals for acquiring new customers from our relationship with NASCAR. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 11. How do we reach fans? Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 12. What about social media? Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 13.
  • 14.
  • 15.
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  • 17.
  • 18.
  • 19. Questions? Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance