Ostschweizer Marketing Forum - Swiss Marketing - Vortrag
Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com
1. My.ComMetrics.com
ComMetrics
2 Tips for benchmarking your blog with http://My.ComMetrics.com
Release 0.4 of our software
Step 1: Sign up http://My.ComMetrics.com
Step 2: Registration – video – how to
http://howto.commetrics.com/?p=2620
Presenter
Step 2: Claim your blog – video – how to
http://howto.commetrics.com/?p=145
Step 3: Trace your competitors – video how to
http://howto.commetrics.com/?p=141
New features for Release 0.4 – view video & slides
http://howto.commetrics.com/?p=133
2008_06_16
Prof. Urs E. Gattiker , Ph.D.
2. My.ComMetrics the Financial Times describes ComMetrics...
„... Good things come in
small packages.“
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including Financial Times,
European Commission, Netjets, Red Cross and ...
Ultimately, we help them to improve their customer relationship
management, beat their competition, and close more business.
2011_11_08
_Introduction >Purpose >How to >Conclusions
3. My.ComMetrics
_An example – reach citizens and voters
#1 How to engage your readers
Challenge
Strategy: Increase quality and number of blog entries
Reach out to citizens and voters – St. Gallen (city)
2011_11_08
_Introduction >Purpose >How to >Conclusions
4. My.ComMetrics
_An example – reach citizens and voters
#1 How to engage your readers
Challenge
Strategy: Increase quality and number of blog entries
Reach out to citizens and voters in St. Gallen (city)
Solution: Benchmark and view the trends – http://my.commetrics.com
2011_11_08
>Introduction _Purpose >How to >Conclusions
5. My.ComMetrics
_An example – reach citizens and voters
Solution: Benchmark and
view the trends
http://My.ComMetrics.com - log in please
2011_11_08
>Introduction _Purpose >How to >Conclusions
6. My.ComMetrics
_An example – reach citizens and voters
Solution:
Dotted line
Mozilla Firefox
Internet Explorer
etc.
2011_11_08
>Introduction >Purpose _How to >Conclusions
7. My.ComMetrics
_An example – reach citizens and voters
Solution:
2011_11_08
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
8. My.ComMetrics
_An example – reach citizens and voters
Solution: click on any of the plus signs + to get more infos
2011_11_08
>Introduction >Purpose _How to >Conclusions
9. My.ComMetrics
_An example – reach citizens and voters
Solution: click
on plus sign +
to get more infos
2011_11_08
>Introduction >Purpose _How to >Conclusions
10. ComMetrics
_Wrap up
Try the options to see – where can you improve the fastest
What do the spikes in traffic mean – Learn what kind of blog post will
get you a repeat performance – bigger resonance, impact!!!!
http://howto.commetrics.com/?p=133 blog post
slides, video, etc.
watch it again, try out our suggestions,
you will be glad you did
2011_11_08
>Introduction >Purpos >How to _Conclusions
11. My.ComMetrics.com
ComMetrics
2 Tips for benchmarking your blog with http://My.ComMetrics.com
Release 0.4 of our software
Step 1: Sign up http://My.ComMetrics.com
Step 2: Registration – video – how to
http://howto.commetrics.com/?p=2620
Presenter
Step 2: Claim your blog – video – how to
http://howto.commetrics.com/?p=145
Step 3: Trace your competitors – video how to
http://howto.commetrics.com/?p=141
New features for Release 0.4 – view video & slides
http://howto.commetrics.com/?p=133
2008_06_16
Prof. Urs E. Gattiker , Ph.D.