Even though the television set is still the main altar of family time, a popular venue for spending time with friends or bonding over a sports team, the concept of television is going through a tumultuous revolution. For more information, visit: http://comigo.com/Blog/Post/7

1. How Consumer Viewing Habits Have Spurred the
Evolution of Home Entertainment Technology

2. • Since the arrival of digital television in early
90's, consumers have increasingly demanded
larger screen sizes, brighter displays and
higher quality programming. Indeed,
innovations in TV and video-related
technology have skyrocketed in recent
decades. The rise of new technologies in the
entertainment industry has coincided with
radical changes in consumer viewing habits
and led to a convergence of mounting viewer
appetites and copious amounts of choices to
satisfy those appetites.

3. • Even though the television set is still the main
altar of family time, a popular venue for
spending time with friends or bonding over a
sports team, the concept of television is going
through a tumultuous revolution.
• Instead of that big black box taking center
stage in peoples’ lives, the viewing experience
is becoming more individualized. Even though
technology is changing and making the
viewing experience more personal with the
introduction of social TV and interactive TV,
human emotions, needs and desires still circle
around the same fundamental tenets:
engagement and entertainment.

4. • In other words, the TV has now become a
tailor-made device for the individual. No more
“one-size-fits all” solutions. This, on the other
hand, will lead to better and higher quality
programming because suppliers are forced to
cater to specific consumer needs.
• Multiscreen viewing is already part of the
experience. For instance, if your favorite
character is wearing a piece of clothing you
must have, you can simply use the second
screen to purchase it. Or if you witness
something idiosyncratic, you can simply
employ the second screen to read user
reviews to find out if your eyes served you
correctly.

5. • What's next then? With home entertainment
in the midst of the most exciting revolution in
its history, the door is open to an increasingly
exciting viewer experience with multiple
opportunities and benefits for operators,
broadcasters and media companies.
• Learn more on the endless possibilities of
Social and Interactive TV, where the viewer
can enjoy a variety of content, and gain
control over their personal viewing
experience; select favorite channels, apps and
content, interact with friends and get the
most relevant content to their preferences.

6. Discover new revenue opportunities and learn
more about what Comigo can do for you!
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