Key Elements for An Effective Product Demonstration!
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A technical glitch, a boring demonstration or any peril can occur during a product demo. The predicament is understandable as many a time, during a product demonstration, things can go haywire.
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Key Elements for An Effective Product Demonstration!
- 1. 1 What is a Technical Glitch?
- 2. 2 CommLab India A technical glitch, a boring demonstration or any peril can occur during a product demo.
- 3. 3 CommLab India The predicament is understandable as many a time, during a product demonstration, things can go haywire.
- 4. 4 CommLab India For smooth sailing demonstrations, follow these simple rules:
- 5. 5 CommLab India If it’s going to cramp each feature of the product in a 30-45 minute long demo, then the client will surely feel that product is highly complicated.
- 6. 6 CommLab India Instead highlight the product’s features which are of immense value to the customer. The customer can read the remaining features from the manual.
- 7. 7 CommLab India Know what the customer is looking for in your product.
- 8. 8 CommLab India Demonstrate its important features to the customer.
- 9. 9 CommLab India Customize your demo to allow the client to see how your product functions.
- 10. 10 CommLab India A demonstration of a feature can take either 30 seconds or 3 minutes.
- 11. 11 CommLab India Fill the intervening time with an appropriate sales pitch.
- 12. 12 CommLab India While demonstrating the product, explain the product’s features and ensure that the sales pitch is in sync with the features that can be explain.
- 13. 13 CommLab India It’s best for any individual to do a rehearsal demo a few times with his colleague.
- 14. 14 CommLab India It is possible that equipment available at the client’s end might be incompatible with the product.
- 15. 15 CommLab India For most of the people nervous feeling and anxiety are normal.
- 16. 16 CommLab India There could be times when the presentation file is struck by virus, or the laptop has a technical glitch.
- 17. 17 CommLab India Have printouts of the demo handy as they will be able to show and tell about the product.
- 18. 18 CommLab India Some clients would like to try to conduct the demo themselves. Allow them to do the same.
- 19. 19 CommLab India Avoid speaking when the client is demonstrating the working of the product.
- 20. 20 CommLab India The last thing you want during a product demo is an annoying customer.
- 21. 21 CommLab India To read more such articles, please visit www.commlabindia.com