Online Printable Grocery Coupon website to benefit Non-Profits

1. To discover the best options for your brand
Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658
About CommonKindness: CommonKindness is a pay-per-sale, performance based
promotional platform that drives brand sales (manufacturer & private label store brands)
AND rewards shoppers and their favorite non-profits.
CPG brands use the CommonKindness platform for a wide range of brand, marketing, business, sales
goals:
• Increase sales and gain market share
• Gain/maintain retail shelf space
• Gain insights/data about their shoppers
• Reach consumer’s email inboxes
• Get on women’s shopping lists
• Benefit from free brand placement/exposure
• Compliment an FSI drop
• Tap into our unique audience of “influencers”
• Get the support of Americas non-profit organizations
• Buy additional feature placement
• Run a coupon on their website/facebook page
• Utilize free online shelf space
• Benefit from a brand ‘halo’ effect etc. etc.
Success Stories Background: Top CPG brands in beverage, cereal and snack categories ran coupon
campaigns on the CommonKindness coupon platform.
Campaign Highlights:
• Average Coupon Face Value - $1.00
• Total % prints/requests delivered – ranged from 77% - 170%
• CommonKindness Average Redemption Rate – Ranged from 16% - 38%
(vs. PAH industry average of 9% and FSI coupon average of 1%)
• Some clients rotated out a coupon each month, featuring a different product offer each time.
CPG Brand Benefits:
• Incremental Sales
• Ease of Use: The simplicity of the CommonKindness coupon dashboard allowed brands to
manage their coupon campaigns in real time, directly from their own coupon dashboard.
• Happy Customers: Created consumer excitement to try new products, while also
supporting their favorite local or national non-profit with brand coupons.
• CPG Brands received: Brands received a tremendous Halo effect by offering CommonKindness
coupons which empower their consumers to support their favorite non-profit.
• Generated Future Engagement Opportunity: Brands were able to re-target consumers who
printed and/or redeemed their coupons to generate additional sales, or re-target with other
brand messaging.
CommonKindness Success Stories

2. Category: Cereal
High purchase frequency category.
Majority of products had national
distribution and awareness.
Success Stories
To discover the best options for your brand
Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658
Brands received a tremendous halo affect because their coupons empowered their
consumers to support their favorite Non-Profit.
Brands were then able to re-target consumers who printed and/or redeemed their
coupons, to generate additional sales.
• The simplicity of the CommonKindness coupon dashboard
allowed brands to have campaign presence over a set time
period by distributing X number of coupon prints per day.
Once the days allocated prints were reached, consumers
could ‘request’ more.
• $1.00 = Average Face Value
• 78% = Total % of Prints/Requests Delivered Based on Print Limit
(Requests are additional prints that could have been delivered
and led to potential sales, had the brand allocated more prints)
• 23% = Average Redemption Rate

3. To discover the best options for your brand
Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658
Brands received a tremendous halo affect because their coupons empowered their
consumers to support their favorite Non-Profit.
Brands were then able to re-target consumers who printed and/or redeemed their
coupons, to generate additional sales.
• The simplicity of the CommonKindness coupon dashboard
allowed brands to have campaign presence over a set time
period by distributing X number of coupon prints per day.
Once the days allocated prints were reached, consumers
could ‘request’ more.
• $1.00 = Average Face Value
• 77% = Total % of Prints/Requests Delivered Based on Print Limit
(Requests are additional prints that could have been delivered
and led to potential sales, had the brand allocated more prints)
• 16% = Average Redemption Rate
High purchase frequency category.
Majority of products had national
distribution and awareness.
Success Stories
Category: Snacks

4. To discover the best options for your brand
Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658
Brands received a tremendous halo affect because their coupons empowered their
consumers to support their favorite Non-Profit.
Brands were then able to re-target consumers who printed and/or redeemed their
coupons, to generate additional sales.
• The simplicity of the CommonKindness coupon dashboard
allowed brands to have campaign presence over a set time
period by distributing X number of coupon prints per day.
Once the days allocated prints were reached, consumers
could ‘request’ more.
• $1.00 = Average Face Value
• 170% = Total % of Prints/Requests Delivered Based on Print Limit
(Requests are additional prints that could have been delivered
and led to potential sales, had the brand allocated more prints)
• 38% = Average Redemption Rate
High purchase frequency category.
Majority of products had national
distribution and awareness.
Category: Beverage
Success Stories