Presentation from the Commonwealth Digital Broadcasting Switchover Forum 2015 by Régis Saint Girons

1. HbbTV Overview
Régis Saint Girons
HTTV CEO
President HD Forum France
Chairman HbbTV Marketing Group

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 Technology and solution provider for Connected TV
 HbbTV Leader
 2014 CSI-IBC award
 End to End HbbTV Product Line
 Head End Servers
 All French HbbTV Broadcasters
 Sentech in South Africa
 STB Hybrid TVOS
 DVBT2: Excaf in Senegal
 DVBS: Parabole Réunion
 IPTV: KabelKiosk in Germany
 International implementation
 French Headquarter since 1999, Office in Singapore
HTTV – High Tech TV

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 Broadcaster initiative
 Gives the Broadcaster freedom to enhanced their TV programs
Gives the user the best service access through TV channels
 Guaranty service interoperability on any HbbTV devices
 The best of the Television and the best of the Internet
 Designed to work in pure Broadcast or in a mixed of Broadcast
and Broadband (OTT)
 The most deployed open interactive TV standard
 Deployed in over 20 countries and on more than 20M devices
 Provides cost-effective reach to the widest audience
 Moving to Pay TV
Hybrid broadcast broadband TV

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4
HbbTV deployment map
October 2014
in regular operation announced / trials under consideration

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Fast HbbTV device deployments
 Over 20 Million devices
 15 Million devices sold in
Germany
 Mix of TVs and STBs
 Technology established in 3
years only
 In 2015 80% of total TV
sold in France will be
HbbTV
Source SevenOne media German deployments

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 Digital receivers are by far the largest DSO investment
 This investment can be made at the lowest cost with
no long term opportunity goals
 No additional revenue opportunity
 Poor quality and lack of interoperability could generate
additional costs
 Africa could take advantage of its late digital TV start
to leapfrog and use latest mature technologies with
HbbTV to create additional value and future proofness
 Value for the consumer: easy access to more content
 Value for the government: reducing the digital divide
 Value for the broadcasters: enhanced TV program
 Value for the business: pay on demand video services
HbbTV for Africa ?

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 Entire program offering: linear and on-demand
 7 days into the past
 Can be shared across all channels from the same broadcaster
EPG

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 High usage in Europe (several million users per day)
 Keeps the established and well known UI (numbered pages)
 Web-based technology offers lots of Internet features
Information services

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 Microsites user experience
 Improved Brand Awareness
Advertising campaigns

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 Enhanced Live TV Programs with interactive service
 Early Warning
 On demand education programs (VOD or Push VOD)
Education & Health

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 7 days catch-up (ReplayTV) into the past
 Start-over the most used service in France
 Available on both free and premium channels
Catch-up, Start-over, VOD, Push VOD

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 Change font sizes for readability
 Sign language via additional stream
Improved Accessibility
The Business Landscape
page 12

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Network Operator HbbTV services
 Making Network operator’s HbbTV services coexisting
with the Broadcast HbbTV services
 Kabelkiosk, Fransat example

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Live demonstration

15. Thank You
regis.saintgirons@httv.fr