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Communications Planning Overview

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Communicate & Howe!
Communicate & Howe!

This document outlines a 5-step process for creating an effective communications plan: research the context and objectives, identify target audiences and key messages, choose appropriate communication tactics and set a timeline and budget, implement the plan for understanding and action, and finally evaluate success. It was created by James Howe, a communications expert who provides additional resources via his blog, social media, and email newsletter.

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Communications Planning James Howe
Who is James Howe ?
The Communications Plan Dec. 1, 2011
What is communications? Communications is connecting your audience with the message you are delivering so that it is received, understood and acted upon.
What is communications planning? A process to help you reach that goal.
Communications Strategy Online Strategy Website Social Media Strategy
When do you need a communications strategy or plan? • Overall strategy • Annual plan • Specific initiative
Why communicate? Organizations communicate to: • inform • build understanding or change behaviour • prevent misunderstandings • present a point of view • lower barriers between groups and individuals
5 Steps to create a Communications Plan
Step 1: Research & Analysis
Step 2: Outlining the Context & Objectives
The context • Background • Current situation • Communications issues
Goals & Objectives • Goals are the overall changes you wish to cause. • Objectives are the short-term, measurable steps you take to reach your goal.
Step 3: Target Audiences & Key Messages
Who do you want to reach? Your target audiences
What do you want to say? Your key messages
Step 4: Communicating for understanding and action
Pick Your Communications Tactics
Set a Timetable
Determine your Budget
Step 5: Evaluate How will you know if you are successful?
Where can you learn more? James Howe Blog: communicateandhowe.com Twitter: @communic8nhowe Facebook: facebook.com/communicateandhowe LinkedIn: linkedin.com/company/communicate-&-howe- e-news: subscribe - communicateandhowe.com james@communicateandhowe.com 519-589-9597

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Communications Planning Overview

  • 1. Communications Planning James Howe
  • 3. The Communications Plan Dec. 1, 2011
  • 4. What is communications? Communications is connecting your audience with the message you are delivering so that it is received, understood and acted upon.
  • 5. What is communications planning? A process to help you reach that goal.
  • 6. Communications Strategy Online Strategy Website Social Media Strategy
  • 7. When do you need a communications strategy or plan? • Overall strategy • Annual plan • Specific initiative
  • 8. Why communicate? Organizations communicate to: • inform • build understanding or change behaviour • prevent misunderstandings • present a point of view • lower barriers between groups and individuals
  • 9. 5 Steps to create a Communications Plan
  • 11. Step 2: Outlining the Context & Objectives
  • 12. The context • Background • Current situation • Communications issues
  • 13. Goals & Objectives • Goals are the overall changes you wish to cause. • Objectives are the short-term, measurable steps you take to reach your goal.
  • 14. Step 3: Target Audiences & Key Messages
  • 15. Who do you want to reach? Your target audiences
  • 16. What do you want to say? Your key messages
  • 17. Step 4: Communicating for understanding and action
  • 20. Determine your Budget
  • 21. Step 5: Evaluate How will you know if you are successful?
  • 22. Where can you learn more? James Howe Blog: communicateandhowe.com Twitter: @communic8nhowe Facebook: facebook.com/communicateandhowe LinkedIn: linkedin.com/company/communicate-&-howe- e-news: subscribe - communicateandhowe.com james@communicateandhowe.com 519-589-9597