Social Media in a Corporate Context 2010 - Simon Henderson

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Communicate Magazine

The corporate blog - Globally, 91% of corporate bloggers cite internal communications as their primary function, but recent research shows that 67% of journalists use corporate blogs as secondary source material and 58% of investment analysts refer to them for their research. The blog has become an important communications channel for all stakeholder groups so why does the UK trail behind the US and much of corporate Europe in corporate blogging? This session highlights the role blogs can play.

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Social Media in a Corporate Context 2010 - Simon Henderson

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