Tullow Oil Presentation at Reputation in Oil, Gas and Mining Conference 13/06/2013

•

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Communicate Magazine

Business Économie & finance

Introduction to Tullow Oil
• Global independent oil and gas company
• Operations in over 22 countries
• Employ 1,900+ people
• Explore, appraise, develop and produce oil
and gas
• €1 billion+ operating profit in 2012
• No.27 in the FTSE 100
• Market value of £11 billion
• Capital spend in 2013 of $2 billion
• World’s best explorer – as voted by peers

• Messaging -
– Exploration led strategy
– Innovation
– Environment Health and Safety
– Functional Excellence
– Drilling, Engineering and development
– Leadership Opinion
– Social Performance and Projects
• Channels
– Online – using intranet and HTML emails
– Magazine
– Newsletter
– Face to Face Briefings
– Printed Collateral
– Video
• Self Filmed
• Professionally filmed
Our Strategy for Communications

• What we do
– Documentary style footage of exploration
– Documentary style footage of Development
– Community projects and engagements
– EHS projects and initiatives
• Where we do it
– Country Videos
– Local Stakeholder Videos
– Event videos for First Oil etc…
• Who we are
– Leadership and People messaging
– Insights into our careers and roles
• Breaking down our industry
– Educating our team on the intricacies of
Exploration, Development and Production
Video Strategy

Professionally produced video
• Demonstrating the case for transparency
[clip]
• First Oil DVD [clip] [SD]
• Finding The Prize [trailer]

In house free productions!
• Tullow People Diaries – Davidson Essel
• Ten Questions in Ten Minutes [clip]
• First Oil at Paon-1X

Summary
• We have had
- over 25,000 views on our YouTube channel
- Internally, our videos have been viewed by over 7000 individuals
• Marketing our videos; internally, we use trailers, HTML emails, private showings/events and
externally, we use Facebook, Twitter, LinkedIn and our corporate site website
• Our videos have received excellent feedback across internal and external groups of
stakeholders particularly our development and exploration videos
• Having an in-house edit suite has saved our business approximately £40k per year alone
• We are a relatively small company in terms of employees - but they are prominent in the
communities/ countries where we operate - crucial in building and maintaining our
reputation.
We try to tell a story with our videos - helping people to
understand the type of company we are!

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