1. Next Generation Promotions and Churn Management
Computaris Promotions and Churn Management Solution is a leading end to end customer loyalty and
retention solution that combines self-learning automatic targeted campaigns, churn prediction, prepaid
lifecycle management, and social network information, enabling Operators to maximize the effects of their
marketing campaigns and accurately identify the most appropriate offer to promote to and retain
customers. The solution allows operators to launch targeted, cost-effective campaigns that features usage
and behavior prediction, enticing subscribers not to churn, therefore extending the subscribers’ lifecycle.
Operators can easily transform the huge amount of data available into accurate, actionable information
and gain a competitive advantage by targeting relevant customers with the most appealing offers,
suitable to their consumption patterns. Operators will be able to plan the right action and execute it
exactly when needed by employing real-time Predictive Analytics, optimized with Telecom models and
streamlined processes.
Traditional BI Churn Management Computaris Solution
Solution Challenges
• Short term prediction accuracy due to the • Long term accuracy due to automatic
lack of feedback loops with other internal feedback loop based self-learning; prediction
systems accuracy is reported regularly and fed back
to constantly sharpen the models’ precision.
• Difficulties in identifying the relevant data • Automated data modeling and variable
and take live actions selections optimized for Telcos
• High hardware, software and services costs • Cost effective solution - huge saving on
hardware and on processing time
• Complicated/hard to manage Data • User friendly - no specific skill set required
Warehouse
• Low targeting accuracy resulting in low • Prediction accuracy twice superior to
uptake as well as value destruction from traditional BI based solutions, enabling the
their inappropriate offers launch of targeted, cost effective campaigns
that employ usage and behavior prediction
• Churn accountancy limited to the moment • Advanced churn accountability, the solution
when the subscriber stops using his SIM verifying if the subscriber left the network or
card is simply appearing as a new SIM in the
community after rotational churn
• Large number of highly skilled consultants to • Lower operational costs due to automatic
run Analysis modeling

2. Operator’s Benefits Key Performance Indicators
• Fast ROI due to enhanced targeting • 75% saving on campaign cost, complete ROI
capabilities and state of the art churn in a matter of weeks
prediction engine • 30% return on ARPU Boost and 15% on
• Increased efficiency, rationalized campaigns Winback Campaigns
and retention costs • 2 to 3 times more accurate compared to
• Maximized subscriber spend and tenure traditional Predictive and Analytics solutions
based on reduced inactivity • Up to 80 efficiency with over 50% Prediction
• Churn reduction based on prediction Accuracy
efficiency and accuracy and on the capacity • 500 times faster than traditional Data
to select the best campaign and offer for Warehouse based solutions
each subscriber • Supports live customer data gathering and
• Maximized value of the subscriber base and analysis while simultaneously serving tens of
minimized windfall effect based on campaigns in real time
automated, timely, personalized campaigns
Enhanced Churn Prediction Capabilities Supported by Computaris Tariff Simulator
Supported by Computaris Tariff Simulator,
the operator will enjoy a better
comprehension of its competitive position,
being able to analyze each subscriber’s
usage patterns and match it with the best
offers available on the market.
Furthermore, the Tariff Simulator enables
the Operator to simulate the impact any
price plan change could have on the
potential revenue increase or decrease
across the subscriber base.
The Tariff Simulator employs a future
proof flexible data model and rating
engine, being able to support virtually any
next generation price plans.
Harness the Power of Social Media and Target the Right Subscriber
Computaris solution enables Operators to create a dynamic, timely and focused interaction with their
subscribers via Facebook and other channels whilst integrating in real-time the information with the
OSS/BSS. It enhances the up sell opportunities, by providing customers with customized services or
products available in their friendly Facebook interface but chargeable on their mobile account (e.g. ring
back tone, ring tones, data bundles, etc.)
By adding Social Networks information to their current systems, the Operators can correlate the churn
prediction information with each subscriber’s profile from Facebook and create effective, relevant offers,
taking customer engagement to the next level and monetizing the relationship they have with Facebook
'likers'.