4. San Casciano
Val di Pesa
• About 17.000 citizens
• In the Chianti region,
about 15 km from Florence
• Tipycal Products: wine
(Chianti), olive oil,
hospitality…
• International tourism
5. San Casciano
Val di Pesa
• Inhabited by Etruscans from
the VIII Sec. A.C.
• IIn 1513 Machiavelli wrote
The Prince in his estate in
Sant’Andrea in Percussina;
• On 26 July 1944, an allied
bombing and the German
mines reduced the town to a
heap of ruins.
6. Niccolò
Machiavelli
• Florence 1469 – 1527
• Writer, politician, diplomat
• Secretary to the Second
Chancery of the Republic of
Florence (1498 – 1512)
• At the return of the Medici he
was accused of conspiracy and
he was imprisoned, tortured
and exiled (1512 – 1514)
7. Il Principe
It’s considered the first contribution of
modern political sciences.
«Il carattere fondamentale del Principe
è quello di non essere una trattazione
sistematica, ma un libro “vivente”»
Antonio Gramsci, Note su Machiavelli
Machiavellian…
Machiavellianism…
8. In 1513, during his exile in San
Casciano Val di Pesa, Niccolò
Machiavelli wrote The Prince…
9. …and 500 years later,
again in San Casciano,
Machiavelli and The
Prince come to life
through the San
Casciano Smart Place
project
24. Solution
Exploiting the occasion of the celebrations for the
500th anniversary of The Prince to associate
Machiavelli to San Casciano, enhancing at the same
time the economical and social fabric
25. Relationship between the real (people with their
culture, history, economy…) and symbolic (genius
loci) to design the future (district of knowledge)
26. We can improve innovative strategies of territorial marketing focusing
on the value and the main charateristics of typical pruducts, taking
advantages from the historical culture of the territory and its
traditions
27. We create a network of local
agricultural producers, from the
smallest to multinational corporations
28. Towards a district of knowledge:
history, culture, agriculture and territory = an
unique and unrepeatable lifestyle
29. A model to be reproduced…
… even in California
30. In summary: a
political projectü Networking
ü Create a district of knowledge
ü Strenghten social capital
ü Renew the image of the area
ü Increase tourist flows
34. Geotagging
Some contents are unlocked when you reach a specific
location (eg Machiavelli’s home), because the on-site
use provides added value to the user experience