WE had IA Summit Redux on April 22 in Tokyo. This is the presentation. All were recorded and archived on Ustream as following. http://www.ustream.tv/recorded/14195107

1. IA SUMMIT REDUX IN TOKYO
April 22, 2011
Atsushi HASEGAWA, Ph. D Toshihiko Kasuya
Hitoshi ENJOJI
Naoko KAWACHI

2. IA
⇒ IA
⇒ IA
Web IA
IA

3. IA Summit
@ahaseg
@enjoji
@chibirashka
@kasuyer

4. IA
2011 3 30 4 3
The Hyatt Regency Denver at Colorado Convention Center
Website http://2011.iasummit.org

5. 3 30
3 31
4 1
4 2
4 3 5-min madness

6. 466 19
IA UX Designer Contents
Strategist Information System master Ph.D
4 2

7. 1 1
IA MENTOR BOOTH

12. Mile-High City
1 1,609.344m
16th
Street Mall

13. Denver

14. Denver

15. Denver

16. Denver

17. Denver

18. Denver

19. Denver

20. Denver

21. Denver

22. Denver

23. IA
4
Practice Development
Tools & Techniques
Emerging Topics
Workshops|Flex

24. DAY 1
Practice Development Tools & Techniques Emerging Topics
8:30 [Keynote] Data: potential and pitfalls
More Than a Metaphor:
Design for the RUDES: The Value of We Are All Content Strategists
10:30 Making places with
Design Principles Now
information
Creating a Navigation The User Experience of Letting Go of Perfection:
11:30 System...for Your Career Disruption Developing IA Agility
Upping Your Game: Rethinking User Research for the Create Successful Cross-
13:45 Five Things Information Architects
Social Web Channel Experiences
Need To Talk About More
UX Communities: Starting from Effect Mapping: a Better Way to Get Really Usable Interfaces are
14:45 the Beginning (panel) Results out of IT Projects Made of Words
Posting Our Hearts Out: Understanding
Unmoderated Remote Usability
16:00 The Stories We Construct
Testing: Good or Evil?
Online Self-Disclosure for Better
Designs
17:00 [Closing] The Most Valuable UX Person in the World
18:30 [Posters & Reception]

25. DAY 2
Practice Development Tools & Techniques Emerging Topics
The Reluctant Design Strategist: Discussing Design: A Practical Guide to Measuring
9:00 A Story of A UX Team of
The Art of Critique User Experience
1.5 Failing Forward
I’m Not Just Making This Up. We Love Change? Lean IA: Getting Out of The
10:15 The Value of Thinking Time In
Change Is Scary! Deliverables Business
Experience Design
Toilet Paper and Information I’m a UX Designer - and I’m an SEO:
The User Experience Brief: Working Together to Heal the Rift
11:15 Sharing: Designing
What, Why, and How Between Customers and the
Compelling Information Marketers Who Love Them
Increase The Size of Your Package In
13:30 Just Four Weeks -Four Steps
To Successful E-Commerce
PANEL: Beyond Digital: What
EIA: Enterprise as a Strategy for IAs Need to Know About
Bulletproofing IA Service Design
14:30
Developing Findability Standards
Numbers Are our Friends:
15:45 The Journey to ‘Yes’ DIY Mobile Usability Testing Information Architects Make
The Best Web Analysts
16:45 [Closing] Beyond User Research

26. DAY 3
Practice Development Tools & Techniques Emerging Topics
Pig-Faced Orcs:
Solving World Problems with
8:30 Beyond the Polar Bear Design Lessons from Old-School
UX
Role-playing Games
From Flab to Fab! Design Secrets For Content Strategy on a
9:30 Overweight Interfaces Shoestring Budget
Your Brain On Graphics: Research-
10:45 inspired Visual Design
Ideas & Innovation
ROUNDTABLE: Toward an
Information Architecture
Curriculum and Canon Discombobulation , Fire-Breathing Dragons and How Valuable Is Your Work?
11:45 Wet Noodles: Creating Productive Measuring The
Workshops in Scary Situations User Experience
On ‘Shrink It and Pink It’:
On Why We Should NOT Focus
14:00 On UX
ROUNDTABLE? Designing Experiences
for Women
15:00 [Closing Plenary]
16:00 [OPEN MIC] 5-Minute Madness

27. DAY1

28. [KEYNOTE]
Data: Potential and pitfalls
Nate Silver

29. [KEYNOTE]
Data: Potential and pitfalls
Nate Silver

30. [KEYNOTE]
Data: Potential and pitfalls

31. [KEYNOTE]
Data: Potential and pitfalls

32. [KEYNOTE]
Data: Potential and pitfalls

33. Design for the RUDES:
The Value of Design Principles
Rob Fay, Joanna Hunt

34. Design for the RUDES:
The Value of Design Principles
UX
5 (Reliable, Useful, Delightful,
Engaging, Simple)

35. Design for the RUDES:
The Value of Design Principles

36. Design for the RUDES:
The Value of Design Principles

37. Design for the RUDES:
The Value of Design Principles

38. Design for the RUDES:
The Value of Design Principles

39. Design for the RUDES:
The Value of Design Principles

40. Design for the RUDES:
The Value of Design Principles
UX
5 (Reliable, Useful, Delightful,
Engaging, Simple)

41. Design for the RUDES:
The Value of Design Principles
PRODUCT EVALUATION ROLL UP
http://www.slideshare.net/robfay/design-for-the-rudes-the-value-of-design-principles-7549638

42. We Are All
Content Strategists Now
IA
by Karen McGrane

43. We Are All
Content Strategists Now
UX
IA
Social
MKTG Contents Tech
Media CMS
Strategy
MKTG

44. We Are All
Content Strategists Now
1. Think beyond the template
2. Evaluate content quality
3. Plan for content creation
4. Don’t fear new roles

45. The User Experience of
Disruption
Russ Unger, Dan Willis

46. The User Experience of
Disruption
CD
Disruption( )

47. The User Experience of
Disruption

48. The User Experience of
Disruption

49. The User Experience of
Disruption

50. The User Experience of
Disruption

51. The User Experience of
Disruption
Disruption UX

52. Letting Go of Perfection:
Developing IA Agility
ProQuest Agile Design
Agile
IA Dirty deliverable
Short and precise user stories
Serena H. Rosenhan, Joanna Markel, Chris Farnum

53. Upping Your Game: Five Things
IAs Need To Talk About More
IA IA
5
by Leanna Gingras

54. Upping Your Game: Five Things
IAs Need To Talk About More
1. Statistics
2. Business Skill
3. Psychology
4. Narrative Fiction
5. Interpersonal Relations

55. Rethinking User Research for
the Social Web
Dana Chisnell

56. Rethinking User Research for
the Social Web

57. Rethinking User Research for
the Social Web

58. Rethinking User Research for
the Social Web

59. Rethinking User Research for
the Social Web

60. Rethinking User Research for
the Social Web

61. Create Successful Cross-
Channel Experiences
Samantha Starmer

62. Create Successful Cross-
Channel Experiences
REI( ) !"#$%&'(#))
*%)$+,-.)/0%"$)
PC 1%"()!%&2/-1)!
!"#$%%&'()*+&
Design for the holistic Experince '$,"-.$(/'%&
!/0&
*1.*#(*/"*%&
http://www.slideshare.net/sstarmer/create-cross-channel-experiences

63. Create Successful Cross-
Channel Experiences
5 principles 5 methods 5 tools
1. convenient 1. think in terms of services 1. document
2. connected 2. share the sandbox 2. experience map
3. consistent 3. start walking 3. get behind the scenes
4. contextual 4. comfort in discomfort 4. tell a story
5. (a)cross time 5. why vs. what 5. cross train
http://www.slideshare.net/sstarmer/create-cross-channel-experiences

64. Unmoderated Remote Usability
Testing: Good or Evil?
Kyle Soucy

65. Unmoderated Remote Usability
Testing: Good or Evil?

66. Unmoderated Remote Usability
Testing: Good or Evil?

67. Unmoderated Remote Usability
Testing: Good or Evil?

68. Unmoderated Remote Usability
Testing: Good or Evil?

69. Unmoderated Remote Usability
Testing: Good or Evil?

70. Unmoderated Remote Usability
Testing: Good or Evil?
Benefits
Drawbacks
Kyle Soucy

71. Posting Our Hearts Out: Understanding
Online Self-Disclosure for Better Designs
intimacy
5 CMC E-
mail IM Blog Facebook Twitter SD frequency of use
by Javier Velasco-Martin

72. Posting Our Hearts Out: Understanding
Online Self-Disclosure for Better Designs
catharsis, loneliness, Self-
Personal esteem, work experience
Online
Self-Disclosure
Technology Social
frequency of use, social context, the
social response people we are having
a conversation with

73. [Closing] The Most Valuable
UX Person in the World
Jared Spool

74. [Closing] The Most Valuable
UX Person in the World
Jared Spool

75. [Closing] The Most Valuable
UX Person in the World

76. [Closing] The Most Valuable
UX Person in the World

77. [Closing] The Most Valuable
UX Person in the World

78. [Closing] The Most Valuable
UX Person in the World

79. [Closing] The Most Valuable
UX Person in the World

80. [Closing] The Most Valuable
UX Person in the World

81. [Closing] The Most Valuable
UX Person in the World

82. [Posters & Reception]
by Concent, Inc.

83. [Posters & Reception]

84. DAY2

85. Discussing Design:
The Art of Critique
asking &
understanding
best critique is always good dialogue
by Aaron Irizarry, Adam Connor

86. Discussing Design:
The Art of Critique
critique
1. Six Thinking Hats
6
2. Laddering

87. A Practical Guide to Measuring
User Experience
Richard Dalton

88. A Practical Guide to Measuring
User Experience

89. A Practical Guide to Measuring
User Experience

90. A Practical Guide to Measuring
User Experience

91. A Practical Guide to Measuring
User Experience

92. I’m Not Just Making This Up. The Value
of Thinking Time In Experience Design
Thinking time
More than 1 head > 1 head
Thinking Time
by Tim Caynes

93. We Love Change?
Change Is Scary!
Johanna Kollmann

94. We Love Change?
Change Is Scary!
Facebook

95. We Love Change?
Change Is Scary!

96. We Love Change?
Change Is Scary!
!"#$%&#'()*#*%#+(,-#-)-+.-/0#*1$#*%#
23()4-#/%+-*3.)45##67%%81%'#7.9/%)#
Johanna Kollmann
http://www.slideshare.net/johannakollmann/we-love-change-change-is-scary

97. We Love Change?
Change Is Scary!
Change Management

98. We Love Change?
Change Is Scary!
http://www.slideshare.net/johannakollmann/we-love-change-change-is-scary

99. We Love Change?
Change Is Scary!
!"#$%$&'()$%$&'*
4&--&5*,/* +,$-.*,/*
01'$2"%313$&'*
http://www.slideshare.net/johannakollmann/we-love-change-change-is-scary

100. We Love Change?
Change Is Scary!
http://www.slideshare.net/johannakollmann/we-love-change-change-is-scary

101. We Love Change?
Change Is Scary!
http://www.slideshare.net/johannakollmann/we-love-change-change-is-scary

102. Lean IA: Getting Out of The
Deliverables Business
Agile UX
Lean startup

103. Lean IA: Getting Out of The
Deliverables Business
Concept Prototype Validate Internally
Test Externally Learn from User Behavior Iterate
UX
Concept Validate w/client Iterate
Validate w/client Prototype Learn from User Behavior

104. Toilet Paper and Information Sharing:
Designing Compelling Information
Justin Davis

105. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem

106. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem

107. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem

108. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem

109. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem
←
← PC

110. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem
←
←
←
←
←
←
←
←

111. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem
singular narrative
support
by Justin Davis

112. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem

113. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem

114. Toilet Paper and Information Sharing:
Designing Compelling Information Ecosystem
3
1. buying trend
2. shopping trend
3. Email borrows data from POS
POS ID

115. Increase The Size of Your Package
In Just Four Weeks
-Four Steps To Successful E-Commerce
Eric Reiss

116. Increase The Size of Your Package
In Just Four Weeks
-Four Steps To Successful E-Commerce
EC

117. Increase The Size of Your Package
In Just Four Weeks
-Four Steps To Successful E-Commerce

118. Increase The Size of Your Package
In Just Four Weeks
-Four Steps To Successful E-Commerce

119. Increase The Size of Your Package
In Just Four Weeks
-Four Steps To Successful E-Commerce

120. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
Samantha Starmer, Priyanka Kakar, Jess McMullin, Andrea Resmini

121. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
REI
Find them in Store
Vanguard

122. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
!"#$%!&$%'()")&**&)!'+((),&-.//
/$0*#$,+1,&/$'#
,()$-.#(,
2#3/!+
!"#$%&'()$*+
http://www.slideshare.net/resmini/a-case-in-public-transport

123. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
1. Vanguard
2.
REI
3.
by Jess McMullin, Samantha Starmer, Andrea Resmini, Priyanka Kakar

124. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design

125. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
3
1.
2. deliverable
cross-team pollination

126. DIY Mobile Usability Testing
200

127. DIY Mobile Usability Testing

128. [Closing] Beyond User
Research
Louis Rosenfeld

129. [Closing] Beyond User
Research

130. [Closing] Beyond User
Research

131. [Closing] Beyond User
Research

132. [Closing] Beyond User
Research

133. [Closing] Beyond User
Research

134. DAY3

135. Beyond the Polar Bear
Mike Atherton, Michael

136. Beyond the Polar Bear
BBC
1,000
IA

137. Beyond the Polar Bear

138. Beyond the Polar Bear

139. Beyond the Polar Bear

140. Beyond the Polar Bear

141. Beyond the Polar Bear

142. Beyond the Polar Bear

143. Beyond the Polar Bear

144. Beyond the Polar Bear
BBC Domain-Driven
Design

145. Beyond the Polar Bear
→
URI URL

146. Beyond the Polar Bear
Sherlock Homes
( )
Sherlock Homes
( ) ( ) ( )
Episode1 Episode1 Episode1
( Episode1) ( Episode1) ( Episode1)
Episode1 Episode1 Episode1

147. Beyond the Polar Bear
BBC FOOD
Web

148. From Flab to Fab! Design Secrets
For Overweight Interfaces
Kim Bieler

149. From Flab to Fab! Design Secrets
For Overweight Interfaces

150. From Flab to Fab! Design Secrets
For Overweight Interfaces

151. From Flab to Fab! Design Secrets
For Overweight Interfaces

152. From Flab to Fab! Design Secrets
For Overweight Interfaces

153. From Flab to Fab! Design Secrets
For Overweight Interfaces
IA IA
Kim Bieler

154. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

155. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

156. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

157. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

158. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

159. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

160. From Flab to Fab! Design Secrets
For Overweight Interfaces
!"#$ Better Even better
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

161. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474 !"#$%&'()*$+,--.$(/0#'1,)#$

162. From Flab to Fab! Design Secrets
For Overweight Interfaces
http://www.slideshare.net/
kimbieler/from-flab-to-fab-
design-secrets-for-overweight-
interfaces-7496474

163. Content Strategy on a
Shoestring Budget
ROI
by Carrie Hane Dennison

164. Content Strategy on a
Shoestring Budget
best furniture
new, but inexpensive furniture
keep your old furniture

165. Content Strategy on a
Shoestring Budget
communication
editing

166. ROUNDTABLE: Toward an Information
Architecture Curriculum and Canon
IA
by Dan Klyn

167. ROUNDTABLE: Toward an Information
Architecture Curriculum and Canon
FOR (the IA learner) WHO HAS
(customer needs) the ideal IA curriculum IS
A (market category) THAT (one key
benefit) UNLIKE (competition), THE
PRODUCT (unique differentiation)
For the (Consumer of IAs) who has the
need for people who (hit the ground
running and keep running) the ideal IA
curriculum is (a broad approach to current
practical and theoretical learning) that
unlike (micro certifications) the product
(goes beyond the core competencies. )

168. How Valuable Is Your Work?
Measuring The User Experience
Eduardo F Ortiz

169. How Valuable Is Your Work?
Measuring The User Experience

170. How Valuable Is Your Work?
Measuring The User Experience

171. How Valuable Is Your Work?
Measuring The User Experience

172. On Why We Should NOT Focus
On UX
Koen Claes

173. On Why We Should NOT Focus
On UX

174. On Why We Should NOT Focus
On UX

175. On Why We Should NOT Focus
On UX

176. On Why We Should NOT Focus
On UX

177. On ‘Shrink It and Pink It’:
Designing Experiences for Women
by Jessica Ivins

178. On ‘Shrink It and Pink It’:
Designing Experiences for Women
1. Visible Design 1. Emphasize benefits over features
ex. Gillette Venus or specs
2. Transparent Design ex. Wii
ex. Flip ESPN 2. Consider the full experience
ex. sony style
3. Identify a spot on the spectrum
68%
16%

179. [Closing Plenary]
The Golden Rule of UX = Create Personal Value