Conductor's Director of Search Intelligence, Brian McDowell presented at Pubcon New Orleans 2013 in the "Best SEO Tools" session: "In this session, a panel of search marketing experts will discuss the most up-to-date tools for maximizing your results from search engine optimization efforts. Come learn all about search engine marketing so you can add more bang for your SEO and Internet marketing buck." In this download: Brian's full presentation from Pubcon A budget calculator to make the case for SEO technology to your management "12 Things to Look for in an SEO Platform" list Get your SEO technology budget resources today by filling out the form here: http://www.conductor.com/resource-center/presentations/pubcon-new-orleans-2013-brian-mcdowell-best-seo-tools

1. SEO Tools and Platforms
Presented by:
Brian McDowell
Director of Search Intelligence
Conductor, INC

2. About Me
•16 years web experience
•7 years SEO experience
•Agency, direct &
solutions experience
•Experience with
enterprise, SMB and
start-ups
•SEO speaker and panelist

3. About
• Market leader in
Enterprise SEO
Technology
• Thousands of top
brands including
FedEx, HSN, Staples

4. • The extensive need for automated business
processes in SEO.
• Understanding where to invest your resources
(money vs. man power).
• Understanding the management and reporting
needs of big data for successful companies.
Agenda
@Brian_McDowell
@Conductor

5. Profiles with SEO
listed in job description
249,596
2011
528,642
2012
Businesses are Trying to Keep Up
by Hiring at an Unprecedented Pace
2006 2012
1900%
Job Listings
including SEO
@Brian_McDowell
@Conductor

6. Identifying Your Budget
@Brian_McDowell
@Conductor

7. Automation to save
time
@Brian_McDowell
@Conductor

8. SEO Platform
1. Analytics Integration
2. Categorization of Large Data Sets
3. Ability to Scale
4. Competitive Analysis
5. Customized Reporting
6. Active Page Recommendations
7. Link Analysis
@Brian_McDowell
@Conductor

9. Site Audit Tools
•Identify and fix broken links
•Scrape custom elements on your site
•Find duplicate content doorways
•Check server headers
•Manage duplicate/templated content
@Brian_McDowell
@Conductor

10. Process Large Data Sets Into Digestible
Insight
@Brian_McDowell
@Conductor

11. Link Data Source API Access
API
@Brian_McDowell
@Conductor

12. SERP Rank Collections
• Rank Data is Meaningless without
– Analytics Integration
– Impression / Click Through Estimation
– Seasonality Metrics
– Mass Tail Categorization
– Competitive Overview
– Trend Analysis
• Collect With Caution
– Accidentally shut down company IP from Google/Bing/Yahoo
– Use caution to provide non-personalized views
– Potential impact of localized results
– Ability to scale into thousands of keywords
@Brian_McDowell
@Conductor

13. Storing / Reviewing Raw HTML
Few solutions archive and organize raw HTML for future processing
@Brian_McDowell
@Conductor

14. Organization and
Prioritization
@Brian_McDowell
@Conductor

15. @Brian_McDowell
@Conductor

16. Priority Management
@Brian_McDowell
@Conductor

17. Cross Platform Accessibility
@Brian_McDowell
@Conductor

18. Predictive Analysis for the Road
Ahead
@Brian_McDowell
@Conductor

19. Competitive Analysis
Non-Integrated Integrated
@Brian_McDowell
@Conductor

20. Continue Education for Growth and
Expansion
@Brian_McDowell
@Conductor

21. •Customer communities
•Up to date blog entries
•Contributors to other industry blogs
•Webinars and online training
•Conference presence (speakers/booths)
•Years of industry experience
•Testimonials or references
•Free trials
Your Platform Should Educate
Find Tools That Enable the Whole Company
@Brian_McDowell
@Conductor

22. Thank You!
DOWNLOAD THE PRESENTATION:
cdtr.co/pubcon-brian
Brian McDowell
Director of Search Intelligence
bmcdowell@conductor.com
@Brian_McDowell
@conductor