The newsletter highlights CII participation at Cannes Film Festival 2014 & visit of Media & Entertainment delegation to China International Fair for Trade in Services (CIFTIS) in Beijing.

1. 1
Newsletter from the CII Media & Entertainment Division
CII Welcomes New
I&B Minister
We are extremely happy to welcome
Mr Prakash Javadekar, the new
Minister for Information and Broad-
casting in the newly elected NDA Gov-
ernment under the leadership of Prime
Minister Mr Narendra Modi.
The Confederation of Indian Industry
has been driving several initiatives to pro-
mote growth and development of India’s
media and entertainment sector under
the umbrella of `India: The Big Picture’.
CII’s objective is to scale the Indian M&E
sector towards achieving $100 billion by
the end of this decade. An innovative
push from the government in an enabling
regulatory infrastructure and policy re-
forms will create a world class, knowledge
driven entertainment industry.
We believe that soft power of Indian M&E
Sector can bring innumerable benefits to
the Indian economy. We believe the ongo-
ing digitization will bring transparency
and best practices in monetization of
content. Innovation and technology will
bring new ways to reach out to audience
cutting piracy and fueling new growth.
The Indian M&E industry provides
direct employment to around 10 mil-
lion people. Indian M&E sector is on
the cusp of achieving the same global
success that the Indian IT industry has
achieved. Under the chairmanship of
Sudhanshu Vats, Group CEO, Viacom
18 Media Pvt Ltd, CII will work with all
M&E stakeholders to unleash the true
potential of this sector. Accelerating
Growth and Creating Employment is
the theme for CII in 2014-15.
The Indian M&E sector has huge room
for growth and can create 10 million
jobs without much spending from public
infrastructure. Send your views to our
M&E division head amita.sarkar@cii.in
POLICY NOTES
Chandrajit Banerjee
Director General, CII
Newsletter from the CII Media & Entertainment Divisionjune 2014
C
onfederation of Indian Industry,
for the twelfth consecutive year
participated at the Cannes Film
Market from 14 – 23 May 2014 during the
67th Cannes Film festival.
CII has played a large role in taking the
Indian Film Industry, mainstream and
Regional to the global platform.
Global icons like Ashok Amritraj, Chair-
man & CEO, Hyde Park Entertainment and
Chairman, CII Cannes Initiatives; Avtar
Panesar, Yash Raj Films; Sudhir Mishra,
Film maker; Mallika Sherawat, Bollywood
Actor; Resul Pookutty, Oscar winning
Sound designer; H.E. Mr Arun Kumar
Singh, Indian Ambassador to France
and Mr Bimal Julka, Secretary, Ministry
of Information & Broadcasting and the
who’s who of the International film media
fraternity were present at the inaugural
discussion of the CII booth.
The participation of the Independent
producers was at an all time high this
year with Rupesh Paul Productions taking
substantial space for promotion of their
films. Besides this, Gurbani Films, Shiva
aradhana Studios, Kriya Movies, Light-
house Entertainment, Lall Entertainment
were part of the CII delegation at
Cannes 2014.
Services Export Promotion Council, the
state governments of Gujarat and Maha-
rashtra Tourism Boards (promoting film
shooting) were part of the CII Pavilion at
Cannes.
India is ranked fifth in global box office
collections with dollar 1.5 billion (China
on top with dollar 3.2 billion, Japan dollar
2.4 billion UK 1.7 billion France dollar 1.6
billion) and the objective of CII initiative
at Cannes was to assist the industry move
up the ladder.
Mr Arun Kumar Singh, Indian Ambassador to France, actress Mallika Sherawat, Ashok Amritraj,
Chairman & CEO, Hyde Park Entertainment and Chairman, CII Cannes Initiatives and Mr Bimal Julka,
Secretary, Ministry of Information & Broadcasting at CII Pavilion in Cannes
CII @
Cannes
India has the most vibrant film sector and is
currently occupying a significant space in the
global arena
Mr Bimal Julka, Secretary, Ministry of Information and Broadcasting
QUOTE

2. 2 Newsletter from the CII Media & Entertainment Division 3
Newsletter from the CII Media & Entertainment Division
cii @ cannes
Indian Cinema, Global Footprint:
CII at Cannes Film Market 2014
For the 12th consecutive year CII spearheaded the business of filmed
entertainment at Cannes Film Market
I
ndian cinema is set to globalize at a faster pace with the emer-
gence of new filmmakers making a mark at global film festivals.
Speaking at the inaugural of the CII Booth at the Cannes Film
market 2014 top film Industry veterans concurred that bright times
are ahead for India films to reach out to new territories across the
world.
Unveiling the CII stand at Palais, Cannes Film Market, Mr Bimal
Julka, Secretary, Ministry of Information and Broadcasting said
the Ministry will facilitate and help Indian film industry reach new
global markets.
Ashok Amritraj, Chairman of CII Initatives at Cannes said there
has been a rapid change in recent times and new emerging Indian
filmmakers are changing the face of Indian cinema. “It is very dif-
ferent what we were seven years ago.” CII is at Cannes for the 12th
consecutive year promoting India filmed entertainment at Cannes.
“India has the most vibrant film sector and is currently occupying
a significant space in the global arena. The Ministry of Information
& Broadcasting plays the role of a facilitator to ensure Indian film
industry’s rapid and vibrant growth,” said Mr Bimal Julka.
He spelled out the major initiatives of the I&B Ministry and asked
global filmmakers to collaborate with India.
Mr Arun Singh H.E. Indian Ambassador to France said Indian
content is growing rapidly in new global markets. “The entire world
has opened to cinemas of various genres. It is in the cusp of a strong
phase of growth. The potential of the industry is immense and fur-
ther growth is possible as industry players continue to innovate and
reach out to the masses with engaging content,” said Mr Arun Singh.
Aditi Das Rout, Director General, Service Exports Promotion
Council (SEPC) maintained that animation, gaming and visual ef-
fects are key areas of growth and SEPC will focus on creating new
markets for India.
Avtar Panesar, VP International Operations, Yash Raj Film, Resul
Pookutty , Oscar winning Sound designer, Filmmaker Sudhir
Mishra, Bollywood actor Mallika Sherawat spoke on the occasion
on the changing Indian cinema and global footprint.
A poster celebrating the global presence of Indian cinema was
unveiled on this occasion.
Ashok Amritraj, Chairman
of CII Initatives at Cannes
said there has been a rapid
change in recent times and
new emerging Indian film-
makers are changing the
face of Indian cinema. “It is
very different what we were
seven years ago.”
Director General SEPC Mrs Aditi Rout at the CII booth at Cannes
INDIAN MASTERWORKS AT CANNES
EK DIN PRATIDIN
MONSOON SHOOTOUT THE LUNCHBOX
CII at Cannes
For the last three years, CII has been promoting shooting locales of
India and Tourism Corporation of Gujarat, Maharashtra Tourism
Development Corporation, Delhi Tourism, Odisha Tourism have
been part of the India promotional activity of CII. If we compare
Indian films being shot outside the country vis-a vis Foreign Films
shot in India, the ratio of the latter is much less although the pen-
chant towards shooting in India is growing and the Indian govern-
ment has opened the doors with structured policy framework. This
is the right time to flaunt India as an ideal shooting destination and
the Indian states showcased this by promoting their destinations,
their facilities and preparedness to host foreign producers want-
ing to shoot in the country. The Service Export Promotion Council
set up by the Ministry of Commerce and Industry was also present
at Cannes at CII booth this year. The participation of SEPC was
mainly to develop synergies between the tourism and film indus-
tries and to provide a platform for facilitating partnership between
the Indian and global film industry.

3. Newsletter from the CII Media & Entertainment Division Newsletter from the CII Media & Entertainment Division
CII BOAT PARTY AT CANNESCII hosted a splendid party at a boat on May 15 at Cannes sending
a strong message that Indian film industry is mature enough to
do business with the world. The CII initiative at Cannes was
spearheaded under the leadership of Hyde Park Entertainment
chairmanAshokAmritrajtheonlyIndianwhohasbeensuccessful
in making over hundred movies in Hollywood. The objective
of the CII India evening was to engage honchos of the Indian
film industry to network with bigwigs of Hollywood. Present on
the occasion were who’s who of the Indian film industry, global
media and international business houses.

4. 6 Newsletter from the CII Media & Entertainment Division
cii @ CIFTIS
indian m&e DELEGATION
at china services
trade fair
The Indian M & E Delegates representing Indian Media giants like Viacom 18
Media Pvt Ltd, Zee Entertainment Enterprises Ltd, Eros International and sev-
eral Studio Services providers took the opportunity to interact with the Chinese
counterparts at the recently concluded China Services Trade Fair
S
ervices from India was one of the major attractions at the
just concluded third China International Fair for Trade in
Services (CIFTIS) in Beijing. The India Pavilion that show-
cased in its façade the architectural elegance personified beauty of
the Taj Mahal, and charmed the CIFTIS visitors, was inaugurated
by Mr Ashok Kantha the Indian Ambassador, China, Mr Sudhanshu
Vats, Mission Leader & Group CEO, Viacom 18 Media Pvt Ltd, Mr
Sudhanshu Pandey, Joint Secretary, Department of Commerce, Ministry of
Commerce & Industry, noted Actor Ms Divya Dutta, prominent govern-
ment personalities and a heterogeneous audience.
In the backdrop of the objective of the fair, the Indian M & E Del-
egates representing Indian Media Giants like Viacom 18 Media Pvt
Ltd, Zee Entertainment Enterprises Ltd, Eros International and
several Studio Services providers took the opportunity to interact
with the Chinese counterparts in an attempt to explore the business
possibilities ultimately strengthening the India – China Industry
partnership.
With the current scenario restricting India’s penetration into China
in the sector of particularly Entertainment and Media, the Indian
participants took up in their deliberation an overview of the situa-
tion and attempted to look at productive and fruit-bearing strate-
gies to deal with certain restrictions restraining the realization
of Indian Cinema in China in terms of its potential and ability to
connect with the local audience.
Taking an understanding of few major barriers to smooth import
of Indian Films to China and opportunity for several other M & E
segments few suggestions were put forth strategizing the mobiliza-
tion of objective in the right direction, in a closed door meeting
with Indian Ambassador Mr Ashok Kantha, .Mr Sudhanshu Pan-
dey, Joint Secretary, Ministry of Commerce, Government of India
and the Indian Media and Entertainment barons.
In an important meeting with senior members from State Admin-
istration of Radio, Film & Television (SARFT), the Indian M & E
delegates were informed by them that soon the respective country
governments will sign a co-production agreement where the direc-
tors on both sides would have access to locations for shooting in
each other’s country and to tap local talent as well.
In addition to meeting with SARFT another important interaction
of the delegates with senior members from China Film Co-Produc-
tion Corporation, a part of China Film Group, was held exploring
the possibilities of import of Indian movies for theatrical release
in Mainland China. The members assured their interest in doing
so and expressied that they would be keen to send a delegation
from the China Film Group to India to further strengthen this pos-
sibility by personally visiting the studios, production houses and
meeting important film makers. Through discussions with several
groups like ENT, NPRG, CCTV, and powerful bodies like SARFT, the
Indian team representing M & E sector has taken a strong initiative
towards turning around the status de-facto that allows marginal in-
ternational releases in China every year with pre-dominantly Holly-
wood filling in the slots and almost negligent presence of Bollywood
movies in china The delegation took the opportunity of visiting and
interacting with the senior team at Iqiyi, the largest video website
in China to get familiarized with China Online Movie Market.
Besides exploring the huge market for Indian Cinema in China,
Discussions were also related to the landing rights for Indian En-
tertainment channels as well as appealing for liberal rules enabling
the reach out of local audience to these channels. The Inaugural
day lent to the delegates a series of powerful engaging activities
like delegate specific business meetings, Studio Visits, Meetings
with the government bodies controlling Media and Entertainment
in China, like SARFT. The evening became extremely lively, relax-
ing and socially interactive with local Chinese audience and the
delegates savoring the screening of hindi film Bhaag Milkha Bhaag
and an interactive session with Ms Divya Dutta.
(L-R) Ribbon Cutting @ India Pavilion at Beijing by Ms Divya Dutta, Film actor; H.E. Mr Ashok K. Kantha, Ambassador of India; Ms Usha Sharma, ADG,
Ministry of Tourism; Mr Sudhanshu Vats, Group CEO, Viacom18 Media Pvt. Ltd,.Mr Sudhanshu Pandey, Joint Secretary, Ministry of Commerce & Industry
Indian Media and entertainment delegation led by Mr Sudhanshu Vats visits
the studios of Iqiui the largest video website, Beijing
Mr Sudhanshu Pandey, Joint Secretary, Department of Commerce, Ministry of
Commerce & Industry with the delegation of M&E to CIFTIS
Mr Sudhanshu Vats and Ms Divya DuttaH.E. Mr Ashok K. Kantha, Ambassador of India with other dignitaries at the
Inaugural of India Pavilion at Bejing, China
7
Newsletter from the CII Media & Entertainment Division

5. September 19-20 2014
NewDelhi
• We welcome business delegation from all over the world
• Meet top India M&E leaders
• Focused B2B meetings
• Meet M&E offshore companies
• Meet with Indian buyers
• Meet with DTH, VOD and digital platform providers
Get in touch
Kavita Saini
Ph: +91-11 - 45771016
Email: kavita.saini@cii.in
Website: www.ciibigpicture.com
We can take Indian M&E
sector to $100 billion
Monetization Strategies in Media will be Our Focus at India – The Big Picture Summit 2014

6. 10 Newsletter from the CII Media & Entertainment Division
Winners at Cannes
Winter Sleep Wins The Palme D’or. Best
Actor Timothy Spall For Mr Turner
Turkish director Nuri Bilge Ceylan won the coveted Palme d’Or at the 64th Cannes Film
Festival for his three-hour twenty-minute film Winter Sleep. Alice Rohrwacher‘s Le
Meraviglie (The Wonders) won the Grand Prize, while Bennett Miller takes home the
best direction Palme for another favorite amongst critics, Foxcatcher. Julianne Moore
won the best actress award for her performance as an actress in David Cronenberg‘s Maps
to the Stars and Timothy Spall the best actor award in Mike Leigh’s Mr. Turner
Palme d’Or
WINTER SLEEP Directed by Nuri Bilge CEYLAN
Award for Best Screenplay
Andrey ZVYAGINTSEV, Oleg NEGIN for LEVIATHAN
Award for Best Actress
Julianne MOORE in MAPS TO THE STARS Directed by David CRONENBERG
Award for Best Director
Bennett MILLER for FOXCATCHER
Award for Best Actor
Timothy SPALL in MR. TURNER Directed by Mike LEIGH
Grand Prix
LE MERAVIGLIE (THE WONDERS) Directed by Alice ROHRWACHER