Tips and hints behind turning a grassroots project into a successful music adventure with national and international fans.

1. RS
VE VAN
LO A
IC F
US K O
M C PPE
G BAN PO
IN E ATHA
CH TH BY: N
EA M PART
R O R IN
FRID FO
A
P

2. LISTEN TO THE DOG

3. KILLER VAN, DUDE

4. SAY HELLO TO MY LITTLE FRIEND

5. BUCKLE UP, DUDES

6. GETTING THE SHOW ON THE ROAD
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Passion makes all the difference in the world
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Solid sponsors, make for solid content
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How did we make a car dealership seem cool?
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How is this this good for The Spy FM?

7. KEEP IT COOL

8. BEING DIFFERENT MAKES A DIFFERENCE

9. EXPECT THE UNEXPECTED

10. GRASSROOTS IS THE WAY TO GO
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There are interesting people making interesting music in Oklahoma
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We started small and moved our way up, build connections
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You don’t need an army to make a project work
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Invite the community to make an impact, record stores, venues

11. Don’t Involve the entire community

12. TREAT PEOPLE LIKE ROCK STARS
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Making the shoot something people look forward to, low pressure
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Simple is smarter
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Play to people’s strengths
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Confidence booster, create enthusiasm for what artists are good at
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Be thoughtful and become a part of a band’s story

13. STATS ON STATS
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250,000 views, 700 subscribers
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Every month we have about 10,000 views on our videos
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How did we get views?
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How did we get people to share videos?
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How did our most successful videos get so successful?

14. ENERGIZER BUNNY
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Consistency has kept us going and going and going
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Is it better to focus on quantity or quality?
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We let the content do the talking even if it’s weird or unexpected
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Take it easy on the social media, be appreciative

15. BECOME A FORCE FOR GOOD
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Be useful and organized
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People use the website to curate shows and plan events
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We are creating an archive for clients and Oklahoma
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A web show can be more than a web show

16. MOST IMPORTANTLY HAVE FUN

17. THE FUTURE OF VDUB SESSIONS

18. FUN WITH PANTS