This document provides information for nonprofits on participating in The Amazing Raise fundraising event. It outlines several key reasons why nonprofits should participate, including that past events have helped nonprofits acquire new donors and raise money in a cost-effective way. The document then provides details on the event itself, including rules, prizes, technology features, and fees. It concludes by listing steps for success, such as setting goals, offering matching grants, getting creative with promotion, and updating nonprofit profiles. Dates for trainings and the event are also provided.

1. Training for Nonprofits
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2. Getting the most out of
The Amazing Raise
• Learn why your nonprofit should
participate
• Encourage Donations—be creative!
• Plan a Fundraising Strategy

3. Why Should Your Organization
Participate?
of nonprofits reported
new donors contributing
for the first time.

4. Why Should You Participate?
of donors reported giving to an
organization for the first time
of donors will use GiveRichmond
to research nonprofits in the
future
of donors said they would participate
in the Amazing Raise again

5. Why Should You Participate?
donations
distributed
nonprofits received donations

6. Why Should You Participate?
It’s INEXPENSIVE. Did
you know that it only
costs 7 cents to
acquire a new donor
online?*
*source Kimbia

7. Why Should You Participate?
Everyone will be talking about it with as much
excitement as a Justin Beiber concert. And not
only online… they’ll talk about it in person, too!
Yeah. It’s that good.

8. Why Should You Participate?
You will raise money. That’s right. Effort = $$$.
And if you do a few simple things, you’ll raise a
lot of it. Contact your donors, board, and
volunteers and ask them to ask their friends to
support your cause!

9. The Amazing Raise 2012
Rules: No changes from 2011
Prizes: $100,000 from TCF to fund
incentive grant pool.
– Larger grand prizes
– Fewer early birds
– More bonus prizes

10. The Amazing Raise 2012
• Technology Enhancements:
– Alpha view of leaderboard
– Greater search capacity
– Retention of donor contact information in same
session
– Twitter feed

11. The Amazing Raise 2012
Fees:
$50.00 Gross amount shown on NPO report
- 1.50 (2.99% to website processor)
- 1.38 (2.75% to credit card processor)
- 0.57 (flat fee to credit card processor)
$46.55 Amount NPO receives

12. Steps for Success
1. Set a goal – donors, $ or prizes.
2. Offer a matching grant, if possible.
3. Get creative!
4. Consider hosting a live event.
5. ENGAGE everyone you know to make the ask
– email, Facebook, Twitter, word of mouth.

13. The 5 Top Things to Remember
1. Personalize your ask; Help donors relate to your
work.
• Send e-mails to individuals, or call them on the phone.
• Tell stories about how your organization makes a
difference.
• Use concrete examples to describe your work and how
their donation will bring about future good.
2. Get an early start.
• Approach key donors about matching grants.
• Add a page to your website; highlight in your newsletter.
• Provide reminders and events.

14. Encourage: Be Creative!
3. Take advantage of your organization’s strengths.
• Tap into your networks – students, subscribers,
volunteers, etc.
• Show off a great space with a live event
– Host a party or happy hour
– Invite people into your office
4. Be creative!
• Use pictures and videos
• Brainstorm ideas with creative
people in your network
• Start a friendly competition

15. Encourage: Be Creative!
5. Update your portrait to optimize search
results.
• Review former names, DBA names, keywords,
mission statement and NTEE code.
• Submit your changes to Michael Jones no later
than August 17th.
• Take advantage of The Amazing Raise 2012
Nonprofit Toolkit.

17. DATES TO REMEMBER!
GiveSouthsideVA Training
July 11, 9:30 - 11:30am (Orientation at Cameron)
July 18, 10:00am – 12:00pm (Lab at Hopewell Library)
GiveRichmond Training
July 17, 9:00 – 10:30am (at The Community Foundation)
Portrait Submission Deadline
August 17
The Amazing Raise 2012
6am, September 19th to 6pm, September 20th

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