Register to view a recorded version of this deck at http://pages.connotate.com. /PartnershipIntroductionRegistration.html Our goal is for you to achieve complete confidence in all the data you harvest from diverse Web sources. Connotate partners with select firms to deliver high value customer solutions incorporating web data collection and monitoring. Our partnership network includes Channel Partners, Technology Partners, Solution Providers and Government.

1. Connotate Introduction
Prepared for Channel Partners
Matt Jacobson
SVP Channels & Operations
mjacobson@connotate.com
July 19, 2012

2. The Web provides the largest source of data
ever assembled…

3. Connotate Untangles the Web
 News Aggregation
 Background Checks
 Unique Trend Analysis
 Marketing/Sales Lists
 Consumer Sentiment
 Online Spend Reporting
Data Sources Connotate Use Cases
Product & Services

4. About Connotate
• Founded in 2000, headquartered in New Brunswick, NJ
• Developed by world-class scientists at Rutgers University
• Substantial patents for applying machine intelligence to the Web
• Automate the monitoring & collection of web data
• Strong financial backing
• Acquired main competitor – Fetch Technologies -- 2012
• Marquee clients who are global leaders in their sectors

5. Patent Portfolio
7,730,395
Easy 7,055,094
Resilient
6,606,625 to
Change
Internet Data
Extraction and
Monitoring 6,714,941
12/945,760
Automatic
8,117,203

6. The Problem: Get Data from a Web Site
Not Easy

7. Connotate’s Approach

8. Use Cases
• News Aggregation
• Monitor hundreds of thousands of corporate, media, and social
media sites at the frequencies your business needs.
• Highlight just the changes or collect the entire data set.
• Marketing / Sales Target Lists
• Executive and company profiles for merger & acquisition targets
• Physician profiles for pharmaceutical, bio-tech and medical
devices.
• Government business opportunities
• Data validation to improve the accuracy of existing lists

9. Use Cases: Background/Credential Checking

10. Use Cases: Unique Trends

11. Use Cases
• Consumer Sentiment
• Analyze thousands of daily product and service reviews
for consumer sentiment.
• Analyze the impact of advertising for consumer
electronics by monitoring focused news and niche social
media sources as input to verbatim analysis.
• Online Spend Reporting
• Consolidate data from multiple ad networks into a
comprehensive report for customer review and analysis.
• Consolidate subscription usage statistics from research
publications into a unified report for spend management

12. Demo
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13. Customer Milestones
• Scale
• Over 1,000,000 Agents and counting
• 4,000,000 pre-employment background checks in the last year
• Pricing data for millions of products every day
• Accuracy
• From 17% accuracy before Connotate to 95% with Connotate for change detection
• Customer expected 750,000 matching records, we delivered 1,200,000
• “Enterprise quality”
• Productivity
• Speed of Creation: 12 minutes per Agent with a customer using non-programmers
• 5 years mean time between failure for site coverage
13

15. Agent Community Enterprise
Agent Community Enterprise is an installed version that enables enterprise-quality online data collection
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16. Hosted Solution
Connotate builds, executes and maintains the information-gathering process, sending ready-to-use data
sets to you on a regular basis in an agreed-upon format
16

17. Real Example - Original

18. Real Example - Updated