2. Contents
• Digital migration
• Outbound to Inbound Marketing
• Inbound Definition
• Role of Content Marketing
• Step 1:Driving traffic to website
• Step 2: Online Lead Generation
• Step 3:Converting Leads to Sales
• Step4: Analyse and Measure
• ROI
3. “If you always do what you always did, you will always
get what you always got”Henry Ford
19. “Internet has turned what used to be a controlled one way message
into a real time dialogue with millions”(Future of Advertising Fast
Company 2010)
20. Two types of marketing
Outbound - interrupt Inbound - attract
23. What is inbound marketing?Inbound Marketing is a
marketing strategy where businesses implement tactics to ‘get
found’ online by customers.
24. Inbound Marketing involves creating and providing valuable
content for your customers, promoting your remarkable content,
building customer relationships, and overall ‘pulling’ the
customer toward you
30. A Process not tactics…..
• Inbound marketing is like a puzzle – but not because it’s
confusing. It’s a puzzle in the sense that it’s made up of
many pieces. Pieces that should not stand on their own,
but when put together, make total sense.
42. Content creation
• Inbound marketing starts with blogging. A blog is the single
best way to attract new visitors to your website. Blogging is not
the answer to a lazy man’s dreams.
46. Why Blogging?
• Each page on a website is an opportunity to rank for a
keyword or phrase. More pages means more chances to
rank – enter the magic of content creation.
• Blogging is a content foundation that helps you create
email newsletters, SEO-friendly website content, social
media, and other marketing initiatives with less effort
47. Why Blogging?
• Blogging is the only online marketing initiative that creates
its own by-products.
• Search engines are trying to create the ultimate search
experience and their search algorithms put a very heavy
bias on websites that produce quality content.
• Companies that blog 15 or more times per month get 5X
more traffic than companies that don't blog at all.
50. Point Being …….
• If a blog gets posted in the forest, will anyone read it?
• Calories get spent creating keyword rich blog content
and its impact on search engine traffic will be severely
impeded if links to those articles are not shared on
social media.
• Building “sharing” functionality into your content (like a
“Tweet This” button) will allow others to share what they
just read with their followers by simply clicking.