Présentation de Danny SILVA, Project Manager "Snowpolis", FINLANDE

1. Visit a LAND
Experience a CULTURE

2. Nordic: The Finnish Definition
• Way of life
• Finnish History
• Finnish Culture
• National Heritage
• 4 Sports:
• Nordic Skining
• Biathlon
• Nordic Combined
• Ski Jumping

3. SKI FINLAND Resources
National Sites

4. Resort Resources

5. Finnish Ski Track Philosophy
• ”Every mans right” to access nature
• Tracks are for everyone
• Fun and among friends
• Skiing is a cultural and natural affair
• Should promote Finnish way of life:
– Natural
– Simple
– Comfortable

6. Nordic Business Vuokatti
• Nordic ski is not a Business!
• Nordic Ski Serves Business:
– Cafes
– Hotel
– Innovation
– New Market Segments

7. Nordic Business & Promotion
• Sell a culture not a Sport
• ”Exotic” Destination”
• Amateur Competitions
• FIS
• Loppet
• ”Le Tour”
• Camps
SKI for ALL – Ridderennet Venner
(New 2012- Creation of Intl. Organization
Seeking Venues around the world)

8. Communication by Image
• Snowpolis & Latupolis(Trackpolis)
– 1€ per room/overnight = Free ski
• ”SNOW-HOW” – There is no business like
SNOW BUSINESS!!!
– Snow Storage technology
– Indoor Facilities
– Rollerski

9. Kiitos ja Tervetuloa Suomessa
Danny Silva – Development Manager
Kainuun ETU / Snowpolis
Kidejuja 2
88610 Vuokatti
danny.silva@snowpolis
+358 440 358 337