The professional portfolio for Ashley Meachem (2013).

1. Ashley Meachem
Social Engagement Specialist
Portfolio – 2013

2. Introduction
I present myself as budding public
relations professional with a
passion for interactive campaign
management and strategy
development. A diverse range of
employers and industries have
fashioned me to become
experienced in digital marketing
and outreach with demonstrated
expertise in social media
strategy/management, and email
marketing campaigns. I am
committed to making sure that all
targeted aspects of the web 2.0
sphere are used effectively and
efficiently.

3. Resume
Marketing Specialist
June 2012- Present Consensus Inc-Los Angeles, CA
» Manage multiple project-specific databases of up to
2,500 stakeholders across digital platforms.
» Organize project milestone specific stakeholder
meetings by securing venues, equipment rental, vendor
services and team logistics planning.
» Develop content and design for websites, digital
marketing, collateral materials to be distributed with
graphics team.
» Compile performance management reports to track
project growth, stakeholder activity and modify strategy
to meet client expectations accordingly.
» Create and maintain strong presence within project
communities both at a digital and interpersonal level.
» Supporting role in new strategy and content
development for digital and grassroots campaigns.
Publicity Intern
June 2010- April 2011, Magic Bullet Media- Los
Angeles, CA
» Developed weekly analytics and monitoring reports
for each project campaign to track national campaign
reach and audience.
» Compiled media list through Cision Point of relevant
media outlets and bloggers for distribution of campaign
materials.
» Assisted in various company activities including new
business and strategy planning and on-site production
events.
Student Recruiter & Event Planner
August 2010- May 2012, Hampton University Office of
Admissions- Hampton VA
» Coordinated and conducted weekly admission
presentations and campus tours weekly to prospective
student and family groups of 25 or more.
» Represented Hampton University at seasonal off-site
recruiting events; high schools, and career fairs
nationwide to promote the Hampton University Brand.
» Stewarded relationships with students and
families, throughout various stages of the admissions
process.
» Created a Twitter profile to engage team
members, current university students, and prospective
students with information abut the admission office and
the Student Recruitment Team.
» Cooperatively organized and managed large-scale
annual recruiting events, hosting a range of 100-15,000
attendees.
Editorial/Social Media Intern
June 2010- November 2010, AmberMag.com- New
York, NY
» Created media releases for summer event series.
» Managed social media profiles and giveaway contests.
» Acted as representative at non-regional events.
Relevant Experience
Bachelor of Arts, Public Relations
Graduated May 2012- Hampton University- Hampton, VA
» Scripps Howard School of Journalism and Communications
» Graduated with university and department academic honors
» Dean’s List 2008-2012
Education
Technology
» Apple iWork
Suite
» Adobe
InDesign
» Cision Point
» Facebook
» HootSuite
» MailChimp
» MetroQuest
» Microsoft
Office Suite
» Nation Builder
» Prezi
» ShortStack
» Storify
» Twitter
» Wordpress
Expertise
» Public
Relations
» Social Media
» Database
Management
» Event Planning
» Media Writing
» Campaign
Research
» Website
Development
Skills

4. Current Projects

5. East San Fernando Valley Transit Corridor
Client: Los Angeles County Metropolitan Transportation Authority (Metro)
Company: Consensus Inc.
Project Responsibilities: Coordinate and execute milestone stakeholder meetings by
securing venues, equipment rental, vendor services and team logistics planning; Create
documentation reports to record project specific activities, stakeholder participation, and
project strategy and growth results within outreach period; Prepared email campaigns to
update stakeholder on project updates and meetings Managed various social media
profiles and increased stakeholder participation by 25 in 60 day period.

6. For the scoping period, the client
wanted to allow various options for
stakeholders to submit their comments.
We recognized a large portion of our
audience was engaged though
Facebook. Using ShortStack, I developed
a Facebook app that would allow users
to privately submit comments and
easily transfer to our database. The
process even received media attention.

7. SR 710 North Study
Client: Metro
Company: Consensus Inc.
Project Responsibilities: Prepare weekly media monitoring and social media
analytics reports to record stakeholder engagement, project specific activities, and
project strategy and growth.; Managed various social media profiles and increased
stakeholder participation by 10% in a 30-day period; Prepared email campaigns to.

8. The SR 710 North Study has extended for over 60 years and seen a number of
changes when it comes to the goal of connecting the 710 and 210 freeways
within the region. Residents within the study area are very engaged and seek
simple explanations of the alternatives and refinements that are presented. We
developed several videos explaining each option in detail, launched an
interactive tool , and live-streamed previous meetings to give stakeholders the
ability to learn about the alternatives at their own pace.

9. LAX Specific Plan Amendment Study
Client: Lon Angeles World Airports (LAWA)
Company: Consensus Inc.
Project Responsibilities: Developed content and design for meeting notifications to
be distributed to stakeholders in print and digital formats; Assisted in development of
website skeleton, content, and images and continued maintenance of content; Created
email outreach campaign

10. To keep engaged stakeholders and
residents within the project’s study
area up to date on a series of county
and city approval meetings, I created a
email campaign. Previously, the client
preferred to send out printed
materials, but with such sort notice of
meetings, it was decided that digital
outreach would best for the outreach
strategy. View campaign archive.

11. Pioneered the use of Storify, a social
network service that allows users to
create and curate a “story” through social
media and other digital platforms. This
allowed engaged stakeholders to remain
informed with digitally hosted content.
View here: storify.com/lax_official

12. Previous Work Samples

13. Hampton University
» Student logistics and housing plan
» Parent activities and gifts
» Scholarship awards and gala planning

14. MagicBullet Media
» Candie’s By Britney – Media Performance Report
» “Back To College” – Media Performance Report

16. AMBERmag.com
» Social Media Samples
» Press Release
» Article

19. *Note: URL may no longer be active.
http://www.ambermag.com/index.php/201005211487/Amuse/Television-Film/Annie-
2010.html

20. References
Megan Moret
Legislative and Press Deputy at
Supervisor Gloria Molina’s Office
moret.megan@gmail.com
323.823.5568
Kristen Jackson
Marketing Production Coordinator at
Metro
kristenjacks@gmail.com
323.744.1721
Angela Boyd
Director of Admissions at Hampton
University
angela.boyd@hamptonu.edu
757.727.5000
Brandon Northington
Law School Graduate
brandonnorthington@gmail.com
502.649.7417