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Alan McShane
@considiom #legoseriousplay #EIBTM25



        @considiom #legoseriousplay
What LEGO® SERIOUS PLAY® is NOT!




             @considiom #legoseriousplay
@considiom #legoseriousplay
@considiom #legoseriousplay
@considiom #legoseriousplay
@considiom #legoseriousplay
What is LEGO® SERIOUS PLAY®?


• Methodology for creative and participative
  communication
• Born within LEGO® in the late nineties
• Combines ideas from Constructionism (Papert) and
  Constructivism (Piaget) with Imagination and Play
• A documented and structured methodology
• Extremely flexible.




                 @considiom #legoseriousplay
Let’s Play!

   @considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?




       @considiom #legoseriousplay
An Animal!

   @considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?




       @considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?




       @considiom #legoseriousplay
A Plane!

 @considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?




       @considiom #legoseriousplay
An Animal

  @considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?




       @considiom #legoseriousplay
@considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?


“The metaphor is probably
the most fertile power
possessed by man.”

Ortega y Gasset 1883 – 1955




                @considiom #legoseriousplay
@considiom #legoseriousplay
@considiom #legoseriousplay
How and When?

• Establish a clear
  objective
• Design a script
• The right people
• Ensure “flow”
• Be flexible
• Have clear results to
  take away.


                 @considiom #legoseriousplay
How and When?



 • Objective
 • Subject
 • The result




   @considiom #legoseriousplay
An Animal

  @considiom #legoseriousplay
How and When?




   @considiom #legoseriousplay
How and When?




 Over to you!



   @considiom #legoseriousplay
Teléfono:
                       +34 617 846 534
                       Email:
                       alan@considiom.com
                       Página Web:
                       www.considiom.com
                       Facebook:
                       www.facebook.com/Considiom
                       Twitter:
                       @Considiom




@considiom #legoseriousplay

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LEGO® SERIOUS PLAY® at EIBTM BArcelona