7. What is LEGO® SERIOUS PLAY®?
• Methodology for creative and participative
communication
• Born within LEGO® in the late nineties
• Combines ideas from Constructionism (Papert) and
Constructivism (Piaget) with Imagination and Play
• A documented and structured methodology
• Extremely flexible.
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18. Why LEGO® SERIOUS PLAY®?
“The metaphor is probably
the most fertile power
possessed by man.”
Ortega y Gasset 1883 – 1955
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21. How and When?
• Establish a clear
objective
• Design a script
• The right people
• Ensure “flow”
• Be flexible
• Have clear results to
take away.
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22. How and When?
• Objective
• Subject
• The result
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