Why, and how, small businesses are making email list growth a company-wide initiative.

1. Growing Contacts, Growing
Business
Why, and how, small businesses are making email list
growth a company-wide initiative

2. 57% of small businesses
indicate that they are
actively trying to grow
their list “at all times.”
List growth has become an objective that now expands beyond the point of sale or
networking events. Small businesses realize that any customer interaction has the
potential to develop in to a more consistent, ongoing relationship.
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3. Overall, small businesses
realize that engaging
customers via email leads to a
stronger customer
identification with their brand,
directly driving positive
business results.
44 percent of small businesses say repeat business is the
primary reason for building their lists. 39 percent identify
relationship building as being the most important reason.
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4. More than two-thirds of
small businesses train their
employees to request
customer contact info.
It’s not just the small business owners or marketers looking to
grow lists. It’s everyone.
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5. Of those using online list growth tools, 92 percent of small
businesses use sign-up forms on their website, and 46
percent of use online email sign-up tools on Facebook.
Digital interactions with customers have become the
most common interactions for small businesses, and they
are realizing that websites and social media profiles need
to integrate with list growth efforts.
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6. Almost six in ten small businesses collect contact
information at events via sign-up sheets.
There are a host of tried and true ways that
people can sign up for email lists – both online
and offline.
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7. • Learn more about this survey at news.constantcontact.com/research
• About this research
– Conducted by Constant Contact in January 2013.
– Included results from 717 customers of Constant Contact’s email marketing product, including B2B
and B2C businesses, as well as nonprofit organizations.
• Media Contact
Erika Tower
(781) 482-7039
pr@constantcontact.com
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