The document outlines the six main steps for event marketing: 1) setting up the event details, 2) promoting the event through various channels, 3) specific social media promotion tactics, 4) tracking registrations and progress, 5) running the event with check-ins and live updates, and 6) following up after the event with surveys, archived materials, and reminders of future events. Each step provides sub-bullets of specific actions to take within that step for effective event marketing from start to finish.

1. EVENT MARKETING
FROM A TO Z
STEP 1: SETTING UP YOUR EVENT
CREATE CREATE ADD SET UP IDENTIFY
AN EVENT THEME AN EVENT SITE: AGENDA, SPEAKERS’ YOUR REGISTRATION AND CREATE YOUR
AND LOGO ADD YOUR EVENT DETAILS, INFO, DIRECTIONS TO TRACK HEAD COUNT, INVITATION LIST
AGENDA AND A AND HOTEL COLLECT FEES, ETC
CALENDAR WIDGET RECOMMENDATIONS
STEP 2: PROMOTION
1. SEND OUT A 2. POST UPDATES ON
“SAVE THE DATE” EMAIL. YOUR SOCIAL MEDIA PROFILES
3. USE A QR CODE FOR YOUR 4. CREATE A BRIEF
INVITATIONS AND EVENT MATERIALS, SUCH VIDEO INVITATION &
AS PRESENTATIONS AND HAND-OUTS. POST ON
5. WRITE BLOG POSTS ABOUT THE EVENT 6. REFER TO THE EVENT
WITH A CALL-TO-ACTION TO DRIVE REGISTRATIONS FROM OTHER SITES AND OFFERS.
STEP 3: SOCIAL MEDIA-SPECIFIC EVENT PROMOTION
PREPARE TWEETS YOUR EMPLOYEES CAN SHARE.
ADD SOCIAL MEDIA SHARING LINKS THROUGHOUT YOUR EVENT PAGES.
ALWAYS INCLUDE A HASHTAG WHEN PROMOTING THE EVENT ON TWITTER.
START A COUNTDOWN TO YOUR EVENT ON TWITTER. 8...7...6...5...4... 3...2... 1
FOR FACEBOOK PROMOTION, POST IMAGES OF PREVIOUS EVENTS.
LAUNCH FACEBOOK “LIKE” PROMOTIONS WITH DISCOUNT CODES.
SEND LINKEDIN GROUP INVITATIONS.
STEP 4: TRACK YOUR PROGRESS
MEASURE
REGISTRATIONS
KEEP
CHECK BY CHANNEL,
SUCH AS EMAIL,
HOW MANY HAVE
SOCIAL MEDIA
TRACK REGISTERED AND
DETERMINE IF YOU
AND REFERRALS
OF YOUR
EMAIL CTR NEED TO CLOSE
REGISTRATION
STEP 5: RUNNING THE EVENT
1.
DOWNLOAD
A CHECK-IN APP
TO CHECK IN
REGISTRANTS
AT YOUR EVENT
2.
DO
LIVE-
BLOGGING
DURING
THE EVENT
4.
POST PHOTOS
IN REAL-TIME
USING
SOCIAL MEDIA
3.
 VIDEO
RECORD
RECORD
THE
EVENT
STEP 6: FOLLOW-UP POST EVENT
SEND A SURVEY TO ALL ATTENDEES
OFFER ARCHIVED EVENT MATERIALS TO NON-ATTENDEES.
PRODUCE A VIDEO SUMMARIZING THE EXPERIENCE.
REMIND PEOPLE OF YOUR UPCOMING EVENTS AND GET EARLY REGISTRATIONS
WANT TO MARKET YOUR EVENTS
THE RIGHT WAY?
LEARN HOW IN THE
FREE WEBINAR
HOSTED BY HUBSPOT &
CONSTANT CONTACT:
WWW.HUBSPOT.COM/EVENTS
© 2011 HUBSPOT. ALL RIGHTS RESERVED. HUBSPOT.COM