3. Content
Lab
is
a
brand
new
content
marke2ng
company
telling
digital
stories
across
all
media
and
industries.
4. In
the
age
of
consumer
rela2onships,
two
way
streets
and
conversa2on
to
conversion
funnels,
you
can’t
kill
with
cool
designer
concepts
alone.
YOU
NEED
GREAT
STORIES.
19. How
do
we
BREATHE
your
BRANDS?
We
let
our
content
experts
write
stuff
they
like
most
We
train
them
in
what
they
really
want
to
become
really
good
at
They
have
edgy
insights
in
targeted
content,
search
engine
marke2ng,
wireframes,
usability
and
behavioral
sciences
without
becoming
typewri2ng
machines
They
master
at
least
two
media,
two
languages
and
two
industries.
At
least.
They
are
faster
than
others.
At
the
same
price.
Digital
is
our
middle
name.
We
were
the
first
immigrants.
We
know
the
country.
20. How
do
we
BREATHE
your
BRANDS?
We
come
earlier
into
the
conceptual
flow.
So
we
breathe
your
brand
beSer
before
we
start
talking.
Copywri2ng
should
be
half
craZsmanship,
half
fun.
That's
why
we
dedicate
area
experts
in
terms
of
industry,
media
and
brand
iden2ty.
We
think
long
term
rela2onship.
Even
before
we
start
a
date.
The
bigger
picture.
We
don't
hammer.
So
not
every
assignment
is
a
nail.
If
our
job
is
part
of
a
conversion
funnel,
we
step
into
it
and
get
rewarded
or
punished
that
way.
We
engage
and
team
up
with
you.