1. Monitoring based on a scientific framework
BuzzTalk offers you a dynamic overview of the most recent online
publications that appear about you, your organisation, and your
products and services across the globe. In no time, you can create
scientifically validated analyses of opinions, issues, the competition
and (market)developments. These analyses enable you to make
predictions about the future and to decide which (future) stand-
points to take. Even the correlation between market developments
and stock prices is made visible in real time. BuzzTalk is not a “rear
view mirror”, but a telescope with a scientific basis that adds reliable
value to the Internet. Its added value in the information it offers,
makes BuzzTalk crucial for the development of a solid organisational
and communications strategy.
Due to the dramatic increase of data on
the Internet, it has become difficult to
obtain an overview of all developments iPad
relating to your sector. The size of the
playing field has broadened dynamically
which makes your competitive position
harder to define. The sheer plurality of
sources, moreover, makes it near impos-
sible to know the different standpoints
of stakeholders on relevant issues. The
relation between sender and receiver
has, further, changed entirely. On top
of that, interest groups, consumers and
ordinary people determine the trends
and messages today. All this makes that
organisations have lost their grip on
their own reputation.

2. Social media intelligence
BuzzTalk gives you a unique tool for online remarkable developments are mapped in real time.
reputation management which steers your social This makes trending topics visible in their earliest
media strategy. BuzzTalk enables you to monitor stages so you can react fast and adequately. BuzzTalk
how your brand is perceived online; to find out gives you a constant view on the effects of a PR or
how target audiences feel about your organisation; marketing campaign which enables you to intervene
to discover the topics discussed in relation to your and adapt when the campaign does not have the
company; and to unveil the public mood and desired effects. In short, BuzzTalk provides you with the
experiences surrounding your brand. Thanks to essential elements for every successful and continuous
Spike detection, sudden trend changes and (online) dialogue with your target audiences.
Sentiment, reach and mood state
BuzzTalk determines the sentiment of tweets, posts development in a certain market segment or
and articles on blogs and forums with a stunning concerning a product or service. BuzzTalk’s so-called
90% accuracy. On top of that, BuzzTalk indicates ‘white box’ is also unique. This feature gives you the
the reach of the publications and the mood of a option to always consult the original information so
piece’s author. You are, in other words, presented you can check how and why a subject is categorised.
with ‘social media intelligence’ that maps the The white box assures that you always have the most
feelings and moods surrounding a trend or reliable information to determine your strategy.
User-friendly
High-quality analysis techniques supported by a industries that are linked the most to a certain
user-friendly dashboard enable every user to issue or development. The tool will, moreover,
analyse data and to process these in reports. present which sources publish the most, which
These reports give great insight into different data, have the greatest reach, and even in which
including: source countries, media languages, countries a large number of articles are published
domains, sectors, happenings, topics, issues, about a certain organisation or topic. BuzzTalk also
most-mentioned persons, most active media saves all data in its original state so that it always
sources, etc. BuzzTalk will, for example, give you remains available for control or comparison with
insight into those persons, companies or prior or more recent data.
Complete and reliable
Crowd Sourced Learning (CSL) is a unique which is as complete and reliable as possible, in
technique of BuzzTalk which provides you with a those sources, opinions and developments that re-
self-learning and self-enriching application. CSL ally matter. BuzzTalk, furthermore, gives you the
detects the most relevant (media) sources for your possibility to add the custom sources that you find
organisation both domestically and abroad. important to keep track of, yourself.
This technique assures that you have an insight,

3. Worldwide
Thanks to the use of advanced mathematical and domestic online publications and information about
linguistic models, BuzzTalk monitors the entire diverse themes, your own organisation or your
World Wide Web. BuzzTalk automatically translates competitors. To that information from your own
the found items into English. This feat is highly country, BuzzTalk adds relevant information about
useful considering that an item or publication developments and issues coming from, for example,
can come from one of 100 different countries and China, the US or Russia. Another unique feature is
can be written in one of 33 different languages. that BuzzTalk has made that particular information
BuzzTalk is not limited to presenting you with all useable in real time for the first time ever.
BuzzTalk offers:
Ontology Based sentiment analysis through
OpenDover with 90% accuracy
Fact extraction through Thomson Reuters’ OpenCalais
Support of 33 languages through Systran translation technology
Mood analysis, domain detection
and detection of 35 different happenings
Crowd Source Learning constantly detects new sources and adds those to the database
Daily data extraction from more than 50,000 sources
Easy e-mail reporting in your own look and feel
Data analysis via an advanced dashboard
Spike detection for the detection of special events
Analysis reports in Open Document Format
Dynamic data representation on external websites
via Widget technology
E-magazine support functionality for the automatic publication of data to an iPad or iPhone magazine
Operational data storage for a period up to 36 weeks, including tweets
Archive of publications in the past 72 weeks, including tweets
Data analysis on the following levels:
Source type (daily, specialist press, medical, sports, etc.)
Publication type (news, journals, blogs/fora, Tweets)
Language and country
Sentiment, mood state, event and topic
Facts – such as: sector-specific concept, person, organisation, company, etc.

4. Byelex Sales B.V.
Argon 1
4751XC Oud Gastel
The Netherlands
Telefoon/Fax
Tel: +31 165 33 22 44
Fax: +31 165 33 22 49
www.buzztalk.nl
www.byelex.com
Byelex was founded by Herman Vissia in 1994.
Byelex was one of the first Internet Agencies to focus on major
Java enterprise projects, advanced websites, the implementation
of artificial intelligence, and the creation and management of
complex client portals in JAVA or .NET
BuzzTalk!
BuzzTalk has been developed by Byelex in cooperation
with the State University in Minsk and communications
and advice agency IvRM. BuzzTalk is a new, scientifically
based, tool that leaves traditional monitoring tools well
behind. BuzzTalk is the result of research into datamining,
ontology based sentiment and mood state analyses and big data handling.
BuzzTalk uses the so-called SaaS-model, which only charges you for what you
really use. BuzzTalk’s rates are determined on the basis of the number of search
profiles and the number of documents and tweets that are linked to a particular
search profile.