The document discusses typography rules and guidelines related to typesetting, including proper use of punctuation marks, dashes, quotation marks, capitalization, alignment, line spacing, font pairing and more. It provides examples of both conventional and unconventional typographic styles, noting that while rules exist, sometimes breaking them can be effective.
15. “Emphasizing a word or phrase within a body
of text usually requires only one symbol.
Italic is the standard form of emphasis. There
are many alternatives, however, including
boldface, small caps or a change in color.”
–Thinking with Type, Ellen Lupton
23. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker
in Amazing Fantasy #15 (August 1962). She has
appeared in most other media adaptations of the
character as an important part of the Spider-Man
series.
24. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker
in Amazing Fantasy #15 (August 1962). She has
appeared in most other media adaptations of the
character as an important part of the Spider-Man
series.
25. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker
in Amazing Fantasy #15 (August 1962). She has
appeared in most other media adaptations of the
character as an important part of the Spider-Man
series.
WIDOW
26.
27.
28. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker
in Amazing Fantasy #15 (August 1962). She has
appeared in most other media adaptations of the
character as an important part of the Spider-Man
series.
29. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker in
Amazing Fantasy #15 (August 1962). She has appeared
in most other media adaptations of the character as an
important part of the Spider-Man series.
30. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker
in Amazing Fantasy #15 (August 1962). She has
appeared in most other media adaptations of the
character as an important part of the Spider-Man
series.
31. May Reilly Parker-Jameson, commonly known as
Aunt May, is a supporting character in Marvel Comics’
Spider-Man series. Created by writer Stan Lee and
artist Steve Ditko, she first appeared as May Parker in
Amazing Fantasy #15 (August 1962). She has appeared
in most other media adaptations of the character as an
important part of the Spider-Man series.
35. “So the date is 23 August 1832; it could be 3:00 am
in Apartment 6-b, 213-a Beacon Street; it is 27°c
or 81°f; the price is $47,000 usd or £28,000; the
postal codes are nl 1034 wr Amsterdam, sf 00170
Helsinki 17, Honolulu 96814, London wci 2nn,
New Delhi 100 033, Toronto m5s 2g5, and Dublin 2.”
“but it is 1832 and 81° IN FULL CAPS.”
–The Elements of Typographic Style, Robert Bringhurst
36. “Thus: 3:00 am, 3:00 pm, the ninth century ce,
450 bc to ad 450, the oas and nato; World
War ii or wwii; but JFK and Fr J.A.S. O’Brien,
omi; hms Hypothesis and uss Ticonderoga;
Washington, DC, and Mexico, DF; J.S. Bach’s
Prelude and Fugue in B" minor, bwv 867.”
–The Elements of Typographic Style, Robert Bringhurst
37. “Thus: 3:00 am, 3:00 pm, the ninth century ce,
450 bc to ad 450, the oas and nato; World
War ii or wwii; but JFK and Fr J.A.S. O’Brien,
omi; hms Hypothesis and uss Ticonderoga;
Washington, DC, and Mexico, DF; J.S. Bach’s
Prelude and Fugue in B" minor, bwv 867.”
–The Elements of Typographic Style, Robert Bringhurst
HANGING QUOTES
49. FLUSH LEFT, RAGGED RIGHT
VS.
FLUSH RIGHT, RAGGED LEFT
VS.
JUSTIFIED
VS.
CENTERED
50. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
51. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
IRREGULAR
SHAPE:
PREFERRED
REGULAR
SHAPE:
NOT PREFERRED
52. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
53. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
FLUSH RIGHT,
RAGGED LEFT
NOT PREFERRED
54. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
55. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
NOT GREAT
56. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobor-
tis nonummy nibh dolo-
re magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud ex-
erci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
NOT MUCH
BETTER
57. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
58. Lorem ipsum dolor sit
amet, consectetuer zzril
adipiscing elit, sed lobortis
nonummy nibh dolore
magna erat volutpat.
Ut wisi enim ad minim
veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut
commodo consequat.
USE SPARINGLY
WHEN SETTING
PARAGRAPHS
78. SAME FOUNDRY OR TYPOGRAPHER
Morris Fuller Benton
matthew carter
HOEFLER & FRERE-JONES
HOUSE INDUSTRIES
Robert Slimbach
erik spiekermann
TYPE TOGETHER